Holdet 3i Bm-HL (2025/26) - Undervisningsbeskrivelse

Undervisningsbeskrivelse

Stamoplysninger til brug ved prøver til gymnasiale uddannelser
Termin(er) 2024/25 - 2025/26
Institution Herlufsholm Skole
Fag og niveau Erhvervsøkonomi -
Lærer(e)
Hold 2023 Bm-HL/i (2i Bm-HL, 3i Bm-HL)

Oversigt over gennemførte undervisningsforløb
Titel 1 Introduction to BM and Types of organizations
Titel 2 Business objectives
Titel 3 Stakeholders
Titel 4 Growth and evolution
Titel 5 Multinational companies (MNCs)
Titel 6 Operations management and production methods
Titel 7 Lean management and production planning
Titel 8 Location
Titel 9 Break-even analysis
Titel 10 Production planning
Titel 11 Sources of finance
Titel 12 Crisis management and contingency planning
Titel 13 Costs and revenues
Titel 14 Research and development
Titel 15 Final accounts
Titel 16 Management information systems
Titel 17 Financial ratio analysis
Titel 18 Efficiency ratios
Titel 19 Cash flow
Titel 20 Investment appraisal
Titel 21 Budgets
Titel 22 Internal assessment
Titel 23 IA focus and finance revision
Titel 24 2.1 - Introduction to HR
Titel 25 2.2 Organisational structure
Titel 26 2.3 Leadership and management
Titel 27 2.5 Organisational culture (HL only)
Titel 28 2.4 Motivation
Titel 29 2.7 Industrial / employee relations (HL only)
Titel 30 2.6 Communication
Titel 31 4.1 Introduction to Marketing
Titel 32 4.2 Marketing planning
Titel 33 4.4 Market research
Titel 34 4.3 Sales forecasting (HL only)
Titel 35 4.5 The 7Ps of the marketing mix
Titel 36 4.6 International marketing
Titel 37 Forløb#19

Beskrivelse af de enkelte undervisningsforløb (1 skema for hvert forløb)









Titel 10 Production planning

We will cover supply chain process, JIT vs JIC and stock control along with capacity utilization rate; defect rate and productivity rate for labour, capital and operations.
Furthermore, we will learn about descriptive statistics and CTB and CTM.
Tools like Gantt chart and Force field analysis.
Indhold
Kernestof:
Omfang Estimeret: Ikke angivet
Dækker over: 14 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 11 Sources of finance

We will investigate the various sources of finance that are available for businesses in the various growth stages, from personal funds to debentures. Student will learn about the matching principle for short, medium and long-term financial needs.
Indhold
Kernestof:
Omfang Estimeret: Ikke angivet
Dækker over: 14 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer




Titel 15 Final accounts

Students will be able to disucss the role of final accounts to the various stakeholder groups. Prepare and analyse financial statements in terms of P&L and balance sheet. They will be able to calculate and examine depreciation methods.
Indhold
Kernestof:
Omfang Estimeret: Ikke angivet
Dækker over: 8 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 16 Management information systems

How businesses can utilize data mining and analysis and the risks associated with the digital systems such as cyber crime and security. We will also investigate the role and advancement of AI with risks and ethical considerations that firms needs to consider.
Indhold
Kernestof:
Omfang Estimeret: Ikke angivet
Dækker over: 7 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 17 Financial ratio analysis

Students will be able to calculate and comment on profitability ratios and liquidity ratios and discuss possible strategies to improve these.
Indhold
Omfang Estimeret: Ikke angivet
Dækker over: 0 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 18 Efficiency ratios

We will investigate ratios such as stock turn-over, debtor and creditor days and gearing ratios as well as insolvency and bankruptcy.
Indhold
Kernestof:
Omfang Estimeret: Ikke angivet
Dækker over: 7 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer


Titel 20 Investment appraisal

Students will be able to calculatte payback period, the average rate of return. Net present value.
Indhold
Kernestof:
Omfang Estimeret: Ikke angivet
Dækker over: 1 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 21 Budgets

What is the difference between cost and profit centres? How to create a budget and calculate and analyse variances in decision-making.
Indhold
Kernestof:
Omfang Estimeret: Ikke angivet
Dækker over: 1 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 22 Internal assessment

Students will work on the IAs for the remaining part of the year.
Indhold
Kernestof:
Omfang Estimeret: Ikke angivet
Dækker over: 18 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer


Titel 24 2.1 - Introduction to HR

Introduction to human ressources:
- Role of human resource management
- Internal and external factors that influence human resource planning (for example,
demographic change, change in labour mobility, immigration, flexi-time, gig
economy)
- Reasons for resistance to change in the workplace
- Human resource strategies for reducing the impact of change and resistance to
change
Indhold
Kernestof:
Omfang Estimeret: 4,00 moduler
Dækker over: 7 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 25 2.2 Organisational structure

We will look at:

The following terminology in relation to different types of organizational structures.
• Delegation
• Span of control
• Levels of the hierarchy
• Chain of command
• Bureaucracy
• Centralization
• Decentralization
• Delayering
• Matrix structure

The following types of organization charts and appropriateness of different organizational structures given a change in external factors.
• Flat or horizontal
• Tall or vertical
• By product, by function or by region

Changes in organizational structures (for example, project-based organization,
Charles Handy’s “Shamrock Organization”) (HL only)
Indhold
Kernestof:
Omfang Estimeret: 5,00 moduler
Dækker over: 6 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 26 2.3 Leadership and management

We will investigate management and leadership:

The following leadership styles.
• Autocratic
• Paternalistic
• Democratic
• Laissez-faire
• Situational

Scientific and intuitive thinking/management (HL only)
Indhold
Kernestof:
Omfang Estimeret: 5,00 moduler
Dækker over: 8 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 27 2.5 Organisational culture (HL only)

We will investigate organizational culture (HL only):

Types of organizational culture, for example, Charles Handy's “Gods of
management” (HL only)
Cultural clashes when organizations change, including but not limited to, when
organizations grow and merge and when leadership styles change (HL only)
Indhold
Kernestof:
Omfang Estimeret: 3,00 moduler
Dækker over: 8 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 28 2.4 Motivation

We will investigate motivation and demotivation:

The following motivation theories.
• Taylor
• Maslow
• Herzberg (motivation–hygiene theory)
• McClelland’s acquired needs theory (HL only)
• Deci and Ryan’s self-determination theory (HL only)
• Equity and expectancy theory (HL only)
Labour turnover (HL only)

The following types of appraisal (HL only).
• Formative
• Summative
• 360-degree feedback
• Self-appraisal

Methods of recruitment (HL only)
Internal and external recruitment (HL only)
The following types of financial rewards.
• Salary
• Wages (time and piece rates)
• Commission
• Performance-related pay (PRP)
• Profit-related pay
• Employee share ownership schemes
• Fringe payments

The following types of non-financial rewards.
• Job enrichment
• Job rotation
• Job enlargement
• Empowerment
• Purpose/the opportunity to make a difference

The following types of training.
• Induction
• On the job
• Off the job
• Teamwork
Indhold
Kernestof:
Omfang Estimeret: 5,00 moduler
Dækker over: 8 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 29 2.7 Industrial / employee relations (HL only)

We will investigate sources of conflict in the workplace:

Approaches to conflict in the workplace by:
• employees—collective bargaining, work-to-rule and strike action
• employers—collective bargaining, threats of redundancies, changes of
contract, closure and lockouts.

The following approaches to conflict resolution.
• Conciliation and arbitration
• Employee participation and industrial democracy
• No-strike agreement
• Single-union agreement
Indhold
Kernestof:
Omfang Estimeret: 3,00 moduler
Dækker over: 8 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 30 2.6 Communication

We will investigate communication:

- Formal and informal methods of communication for an organization in a given
situation
- Barriers to communication
Indhold
Kernestof:
Omfang Estimeret: 5,00 moduler
Dækker over: 8 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 31 4.1 Introduction to Marketing

We will investigate:

- Market share
- Market growth
- The importance of market share and market leadership (HL only)
Indhold
Kernestof:
Omfang Estimeret: 5,00 moduler
Dækker over: 8 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer


Titel 33 4.4 Market research

We will investigate market research:

- Why and how organizations carry out market research
The following methods/techniques of primary market research.
• Surveys
• Interviews
• Focus groups
• Observations
The following methods/techniques of secondary market research.
• Market analyses
• Academic journals
• Government publications
• Media articles
• Online content

The difference between qualitative and quantitative research
The following methods of sampling.
• Quota
• Random
• Convenience
Indhold
Kernestof:
Omfang Estimeret: 5,00 moduler
Dækker over: 6 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer


Titel 35 4.5 The 7Ps of the marketing mix

We will investigate the 7 elements of the marketing mix:

Product
- The relationship between the product life cycle, product portfolio and the marketing
mix
- Extension strategies
- The relationship between the product life cycle, investment, profit and cash flow

The following aspects of branding and the importance of branding
• Awareness
• Development
• Loyalty
• Value

Price
The appropriateness of the following pricing methods.
• Cost-plus (mark-up) pricing
• Penetration pricing
• Loss leader
• Predatory pricing
• Premium pricing
• Dynamic pricing (HL only)
• Competitive pricing (HL only)
• Contribution pricing (HL only)
• Price elasticity of demand (HL only)

Promotion
The following aspects of promotion and social media marketing as a promotional strategy
• Above the line promotion
• Below the line promotion
• Through the line promotion

Place
- The importance of different types of distribution channels

People
- The importance of employee–customer relationships in marketing a service and
cultural variation in these relationships

Processes
- The importance of delivery processes in marketing a service and changes in these
processes

Physical evidence
- The importance of tangible physical evidence in marketing a service

Appropriate marketing mixes
Appropriate marketing mixes for particular products or businesses
Indhold
Kernestof:
Omfang Estimeret: 10,00 moduler
Dækker over: 16 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer


Titel 37 Forløb#19

Indhold
Omfang Estimeret: Ikke angivet
Dækker over: 0 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer