Holdet 3i Bm-SL (2025/26) - Undervisningsbeskrivelse

Undervisningsbeskrivelse

Stamoplysninger til brug ved prøver til gymnasiale uddannelser
Termin(er) 2024/25 - 2025/26
Institution Herlufsholm Skole
Fag og niveau Erhvervsøkonomi -
Lærer(e)
Hold 2023 Bm-SL/i (2i Bm-SL, 3i Bm-SL)

Oversigt over gennemførte undervisningsforløb
Titel 1 Introduction to BM and Types of organizations
Titel 2 Business objectives
Titel 3 Stakeholders
Titel 4 Growth and evolution
Titel 5 Multinational companies (MNCs)
Titel 6 Operations management and production methods
Titel 7 Location
Titel 8 Break-even analysis
Titel 9 Sources of finance
Titel 10 Costs and revenues
Titel 11 Final accounts
Titel 12 Financial ratio analysis
Titel 13 Efficiency ratios
Titel 14 Cash flow
Titel 15 Investment appraisal
Titel 16 Internal assessment
Titel 17 IA focus and finance revision
Titel 18 2.1 - Introduction to HR
Titel 19 2.2 Organisational structure
Titel 20 2.3 Leadership and management
Titel 21 2.4 Motivation
Titel 22 2.6 Communication
Titel 23 4.1 Introduction to Marketing
Titel 24 4.2 Marketing planning
Titel 25 4.4 Market research
Titel 26 4.5 The 7Ps of the marketing mix

Beskrivelse af de enkelte undervisningsforløb (1 skema for hvert forløb)










Titel 11 Final accounts

Students will be able to disucss the role of final accounts to the various stakeholder groups. Prepare and analyse financial statements in terms of P&L and balance sheet. They will be able to calculate and examine depreciation methods.
Indhold
Kernestof:
Omfang Estimeret: Ikke angivet
Dækker over: 5 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 12 Financial ratio analysis

Students will be able to calculate and comment on profitability ratios and liquidity ratios and discuss possible strategies to improve these.
Indhold
Omfang Estimeret: Ikke angivet
Dækker over: 0 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer



Titel 15 Investment appraisal

Students will be able to calculatte payback period, the average rate of return. Net present value.
Indhold
Omfang Estimeret: Ikke angivet
Dækker over: 0 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 16 Internal assessment

Students will work on the IAs for the remaining part of the year.
Indhold
Kernestof:
Omfang Estimeret: Ikke angivet
Dækker over: 12 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer


Titel 18 2.1 - Introduction to HR

Introduction to human ressources:
- Role of human resource management
- Internal and external factors that influence human resource planning (for example,
demographic change, change in labour mobility, immigration, flexi-time, gig
economy)
- Reasons for resistance to change in the workplace
- Human resource strategies for reducing the impact of change and resistance to
change
Indhold
Kernestof:
Omfang Estimeret: 4,00 moduler
Dækker over: 4 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 19 2.2 Organisational structure

We will look at:

The following terminology in relation to different types of organizational structures.
• Delegation
• Span of control
• Levels of the hierarchy
• Chain of command
• Bureaucracy
• Centralization
• Decentralization
• Delayering
• Matrix structure

The following types of organization charts and appropriateness of different organizational structures given a change in external factors.
• Flat or horizontal
• Tall or vertical
• By product, by function or by region

Changes in organizational structures (for example, project-based organization,
Charles Handy’s “Shamrock Organization”) (HL only)
Indhold
Kernestof:
Omfang Estimeret: 5,00 moduler
Dækker over: 3 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 20 2.3 Leadership and management

We will investigate management and leadership:

The following leadership styles.
• Autocratic
• Paternalistic
• Democratic
• Laissez-faire
• Situational

Scientific and intuitive thinking/management (HL only)
Indhold
Kernestof:
Omfang Estimeret: 5,00 moduler
Dækker over: 5 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 21 2.4 Motivation

We will investigate motivation and demotivation:

The following motivation theories.
• Taylor
• Maslow
• Herzberg (motivation–hygiene theory)
• McClelland’s acquired needs theory (HL only)
• Deci and Ryan’s self-determination theory (HL only)
• Equity and expectancy theory (HL only)
Labour turnover (HL only)

The following types of appraisal (HL only).
• Formative
• Summative
• 360-degree feedback
• Self-appraisal

Methods of recruitment (HL only)
Internal and external recruitment (HL only)
The following types of financial rewards.
• Salary
• Wages (time and piece rates)
• Commission
• Performance-related pay (PRP)
• Profit-related pay
• Employee share ownership schemes
• Fringe payments

The following types of non-financial rewards.
• Job enrichment
• Job rotation
• Job enlargement
• Empowerment
• Purpose/the opportunity to make a difference

The following types of training.
• Induction
• On the job
• Off the job
• Teamwork
Indhold
Kernestof:
Omfang Estimeret: 5,00 moduler
Dækker over: 5 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer



Titel 24 4.2 Marketing planning

We will investigate:

- The role of marketing planning
- Segmentation, targeting (target market) and positioning (position maps)
- The difference between niche market and mass market
- The importance of having a unique selling point/proposition (USP)
- How organizations can differentiate themselves and their products from competitors
Indhold
Kernestof:
Omfang Estimeret: 5,00 moduler
Dækker over: 4 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 25 4.4 Market research

We will investigate market research:

- Why and how organizations carry out market research
The following methods/techniques of primary market research.
• Surveys
• Interviews
• Focus groups
• Observations
The following methods/techniques of secondary market research.
• Market analyses
• Academic journals
• Government publications
• Media articles
• Online content

The difference between qualitative and quantitative research
The following methods of sampling.
• Quota
• Random
• Convenience
Indhold
Kernestof:
Omfang Estimeret: 5,00 moduler
Dækker over: 3 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer

Titel 26 4.5 The 7Ps of the marketing mix

We will investigate the 7 elements of the marketing mix:

Product
- The relationship between the product life cycle, product portfolio and the marketing
mix
- Extension strategies
- The relationship between the product life cycle, investment, profit and cash flow

The following aspects of branding and the importance of branding
• Awareness
• Development
• Loyalty
• Value

Price
The appropriateness of the following pricing methods.
• Cost-plus (mark-up) pricing
• Penetration pricing
• Loss leader
• Predatory pricing
• Premium pricing
• Dynamic pricing (HL only)
• Competitive pricing (HL only)
• Contribution pricing (HL only)
• Price elasticity of demand (HL only)

Promotion
The following aspects of promotion and social media marketing as a promotional strategy
• Above the line promotion
• Below the line promotion
• Through the line promotion

Place
- The importance of different types of distribution channels

People
- The importance of employee–customer relationships in marketing a service and
cultural variation in these relationships

Processes
- The importance of delivery processes in marketing a service and changes in these
processes

Physical evidence
- The importance of tangible physical evidence in marketing a service

Appropriate marketing mixes
Appropriate marketing mixes for particular products or businesses
Indhold
Kernestof:
Omfang Estimeret: 10,00 moduler
Dækker over: 9 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer