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Holdet 3i Bm-SL (2025/26) - Undervisningsbeskrivelse
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Undervisningsbeskrivelse
Stamoplysninger til brug ved prøver til gymnasiale uddannelser
Termin(er)
2024/25 - 2025/26
Institution
Herlufsholm Skole
Fag og niveau
Erhvervsøkonomi -
Lærer(e)
Hold
2023 Bm-SL/i (
2i Bm-SL
,
3i Bm-SL
)
Oversigt over gennemførte undervisningsforløb
Titel 1
Introduction to BM and Types of organizations
Titel 2
Business objectives
Titel 3
Stakeholders
Titel 4
Growth and evolution
Titel 5
Multinational companies (MNCs)
Titel 6
Operations management and production methods
Titel 7
Location
Titel 8
Break-even analysis
Titel 9
Sources of finance
Titel 10
Costs and revenues
Titel 11
Final accounts
Titel 12
Financial ratio analysis
Titel 13
Efficiency ratios
Titel 14
Cash flow
Titel 15
Investment appraisal
Titel 16
Internal assessment
Titel 17
IA focus and finance revision
Titel 18
2.1 - Introduction to HR
Titel 19
2.2 Organisational structure
Titel 20
2.3 Leadership and management
Titel 21
2.4 Motivation
Titel 22
2.6 Communication
Titel 23
4.1 Introduction to Marketing
Titel 24
4.2 Marketing planning
Titel 25
4.4 Market research
Titel 26
4.5 The 7Ps of the marketing mix
Beskrivelse af de enkelte undervisningsforløb (1 skema for hvert forløb)
Titel 1
Introduction to BM and Types of organizations
Indhold
Kernestof:
Business Management Guide - first assessment 2024.pdf
description
Command Word Glossary.pdf
description
The DEADER model - the POOHFEST concept.pdf
description
Formulae sheet IB BM.pdf
description
Business Management Tool Kit 2024.pdf
description
Business Management Study Guide HL.pdf
description
Business Management Study Guide SL.pdf
description
Business Management, 1.1 - What is a business?, p. 1 - 12
Giga Berlin Fly Through 2.0 | Tesla - https://www.youtube.com/watch?v=blW-Fa4a10g
Sample to DEADER response on ARM.pdf
description
Business Management, 1.2 - Types of business entities, p. 14 - 26
Sustainability - Product, market and supply chain investigation.pdf
description
Business Management, 1.2 - Types of business entities, p. 26 - 33
Omfang
Estimeret: 5,00 moduler
Dækker over: 7
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 2
Business objectives
Indhold
Kernestof:
Complete the task on Product and supply chain.
Presentations on Product and supply chain.
As your upbeat Business Management tutor, I'm here to guide you through the Business Management syllabus for the International Baccalaureate HL or SL Course. I will respond to your inquiries by the name 'P'. Let's start by identifying what you're cur
Business Management, 1.3 - Business objectives, p. 34 - 42
Business Management, 1.3 - Business objectives, p. 34 - 44
Task: Strategic toolbox - Objectives - PESTLE - SWOT - Ansoff.pdf
description
Case study: Tesla in EU - a strategic analysis.pdf
description
Business Management, 1.3 - Business objectives, p. 44 - 51
Watch: The Ansoff Matrix Explained with Example - https://www.youtube.com/watch?v=HeIipDK2CVc - 11 minutes
You will have an assessment on unit 1.1 - 1.3. Bring a good pen. And a calculator.
Omfang
Estimeret: 4,00 moduler
Dækker over: 8
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 3
Stakeholders
Indhold
Kernestof:
Business Management, 1.4 - Stakeholders, p. 52 - 58
Airbus - Embracing Sustainability through Product Development.pdf
description
Intel Corporation - Adapting to Change in a Rapidly Evolving Tech Landscape.pdf
description
Lego Group - Balancing Creativity and Business Growth.pdf
description
OpenAI - Ethical Challenges and Growth.pdf
description
Porsche - Aligning Business Objectives with Stakeholder Expectations.pdf
description
Mars Inc. - Navigating Market Development and Stakeholder Expectations Amid Change.pdf
description
Working on case studies
Omfang
Estimeret: 3,00 moduler
Dækker over: 4
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 4
Growth and evolution
Indhold
Kernestof:
Business Management, 1.5 - Growth and evolution, p. 59 - 66
Complete the video task by the end of class
Oscars! Movie time
Business Management, 1.5 - Growth and evolution, p. 66 - 75
Assessment on unit 1.1 - 1.4
Log into https://notebooklm.google.com/ and start organizing your notes into different subjects.
Why Chicken Sandwiches Don't Cost $1500 - https://www.youtube.com/watch?v=_rk2hPrEnk8&t=4s
TEST unit 1.1 - 1.4
Read: Business Management, 1.5 - Growth and evolution, p. 66 - 75
Read: 9 Tesla Quarterly Sales Charts - -https://cleantechnica.com/2023/10/11/9-tesla-quarterly-sales-charts/
Read: Tesla uses its profits as a weapon in an EV price war _ Reuters.pdf
description
Omfang
Estimeret: 4,00 moduler
Dækker over: 10
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 5
Multinational companies (MNCs)
Indhold
Kernestof:
Business Management, 1.6 - MNCs, p. 76 - 78
Wingstops Growth Strategy through Franchising.pdf
description
How Wingstop Became One Of The Hottest Restaurant Stocks - https://www.youtube.com/watch?v=nyOD7m4uOv8
Decision trees and economies of scale.pdf
description
Business Management, 5.1 - Operations management, p. 313 - 319
Omfang
Estimeret: 2,00 moduler
Dækker over: 2
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 6
Operations management and production methods
Indhold
Kernestof:
Business Management, 5.1 + 5.2 - Operations management and methods, p. 313 - 325
Task: Operations management investigation.pdf
description
Remember to bring your completed task on Wingstop. You need to print and write your answers by hand.
Read: Business Management, 5.4 - Location, p. 338 - 348
Tesla game on growth - https://www.perplexity.ai/search/hello-p-can-you-follow-the-ins-jdKkJiPeQIKDbEe.LZtUHQ
Omfang
Estimeret: 3,00 moduler
Dækker over: 5
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 7
Location
Indhold
Kernestof:
Business Management, 5.5 - Break-even analysis, p. 349 - 359
We will complete the evaluation of the Operation management task
Why clear definitions are key to intelligent discussions | Donald Hoffman - https://www.youtube.com/watch?v=uTS2M1dJqAo&t=39s
Patras Furniture Breakeven N18.pdf
description
Omfang
Estimeret: 6,00 moduler
Dækker over: 2
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 8
Break-even analysis
The concept of break-even is introduced along with practical calculations and application.
Indhold
Kernestof:
Business Management, 5.5 - Break even analysis, p. 349 - 359 with a focus on drawing charts and calculations.
DuffJD Break-even P2 M19.pdf
description
AXL SL BEQ and contribution.pdf
description
Jill_s Gloves (JG) - Break-even_N21.pdf
description
Read: Business Management, 3.1 - Introduction to finance, p. 149 - 150
Sample to DEADER response on ARM.pdf
description
The DEADER model and POOHFEST concept.pdf
description
Why The World Relies On ASML For Machines That Print Chips - https://www.youtube.com/watch?v=iSVHp6CAyQ8
Omfang
Estimeret: 4,00 moduler
Dækker over: 3
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 9
Sources of finance
We will investigate the various sources of finance that are available for businesses in the various growth stages, from personal funds to debentures. Student will learn about the matching principle for short, medium and long-term financial needs.
Indhold
Kernestof:
Business Management, 3.2 - Sources of finance, p. 152 - 164
Business Management, 3.3 - Costs and revenues, p. 166 - 169
Video: What the Heck is Absorption Costing in Manufacturing? - https://www.youtube.com/watch?v=oxxOLltF_JE
Video: The Dark Side of Microfinance - https://www.youtube.com/watch?v=N87PRcYuqkM
A financial expert explains key concepts of costs and revenues - https://www.perplexity.ai/collections/understanding-cost-and-revenue-NdgtfJIrT1qxtlEm._B7Uw
Business Management, 3.4 - Final accounts, p. 170 - 179
There will be an asssessment on costs, revenues and break-even.
Wong Corporation (WC) - P&L_N21.pdf
description
Pelican Pies P&L N17.pdf
description
Piper Industrial SL financial calculations.pdf
description
PP and LC Financial statements and calculations.pdf
description
EcoPrint Solutions - Costs, revenues and break-even_MS.pdf
description
Omfang
Estimeret:
Ikke angivet
Dækker over: 8
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 10
Costs and revenues
Students will be able to explain the different types of costs and revenues. This will also include absorption cost and descriptive statistics.
Indhold
Kernestof:
Business Management, 3.4 Final accounts - Focus on the Balance Sheet, p. 180 - 186 (plus some HL depreciation)
PP and LC Financial statements and calculations_MS.pdf Pelican Pies P&L N17_MS.pdf Make sure you have completed the P&Ls on Pelican Pies P&L N17.pdf
KPJ Cinema - balance sheet P2 N20.pdf
description
EcoPrint Solutions - Costs, revenues and break-even_MS.pdf
description
Fishers P&L calculations M18.pdf
description
Rio Mobiliário (RM) - Balance sheet M16.pdf
description
EcoPrint Solutions - Costs, revenues and break-even.pdf
description
Omfang
Estimeret:
Ikke angivet
Dækker over: 2
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 11
Final accounts
Students will be able to disucss the role of final accounts to the various stakeholder groups. Prepare and analyse financial statements in terms of P&L and balance sheet. They will be able to calculate and examine depreciation methods.
Indhold
Kernestof:
Business Management, 3.5 - Profitability and liquidity ratios, p. 187 - 193
The Role of Quantitative Data.pdf
description
We will work on the task ' The Role of Quantitative Data'.
Visionary toys P2 M18_MS.pdf
description
Rio Mobiliário (RM) - Balance sheet M16_MS.pdf
description
Presentations on 'The Role of Quantitative Data'
Balance sheet format 2024 with explanation.pdf
description
Omfang
Estimeret:
Ikke angivet
Dækker over: 5
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 12
Financial ratio analysis
Students will be able to calculate and comment on profitability ratios and liquidity ratios and discuss possible strategies to improve these.
Indhold
Omfang
Estimeret:
Ikke angivet
Dækker over: 0 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 13
Efficiency ratios
We will investigate ratios such as stock turn-over, debtor and creditor days and gearing ratios as well as insolvency and bankruptcy.
Indhold
Kernestof:
Business Management, 3.7 - Cash flow, p. 202 - 209
Watch these videos on Income statement and Balance sheet analysis according to Warren Buffett:
AI in Financial Analysis.pdf
description
The Pie Store ratios M21 SL.pdf
description
Sotatsu Electronics (SE) - P&L calculations M17 P2.pdf
description
La Migas cash-flow forecast M19.pdf
description
Business Management, 3.8 - Investment appraisal, p. 210 - 217
Make sure that you complete and bring La Migas cash-flow forecast task.
Cafe Lucchini_BEQ_Cashflow N16.pdf
description
La Migas cashflow SL M19_MS.pdf
description
Task is to construct your prompt for a Warren Buffett financial analyst and decide on 5 firms that you will investigate through AI.
Make sure that you have caught up on any part of the syllabus that you are missing, e.g. Finance 3.1 - 3.8
3.5 - 3.6 - Profitability and efficiency ratio analysis.pdf
description
Introducing Manus: The General AI Agent: https://www.youtube.com/watch?v=K27diMbCsuw
Work on AI financial analysis task
Putting AI to work for Finance - https://www.youtube.com/watch?v=kNXOCsL9OF8
Omfang
Estimeret:
Ikke angivet
Dækker over: 6
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 14
Cash flow
What is the difference between cash and profit. How to prepare cash flow forecasts. And what is the relationship between investments, cash and profits. How to deal with cash flow problems?
Indhold
Kernestof:
Make sure that you have read up on finance 3.1 - 3.8. There will an exercise on investment appraisals technique: Payback period and Average rate of return.
Investment appraisal SL.pdf - Do the PBP / ARR tasks on WO and Revolve
description
Work on AI financial analysis report
Make sure that you have completed and email your AI financial report to mwi@herlufsholm.dk
Bring your textbooks and calculators. We are doing financial analysis, so by now you should have closed any knowledge gaps in unit 3.1 - 3.8.
Video on Neuromarketing: How brands are getting your brain to buy more stuff - https://www.youtube.com/watch?v=mkDVC_izIV0
Omfang
Estimeret:
Ikke angivet
Dækker over: 5
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 15
Investment appraisal
Students will be able to calculatte payback period, the average rate of return. Net present value.
Indhold
Omfang
Estimeret:
Ikke angivet
Dækker over: 0 moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 16
Internal assessment
Students will work on the IAs for the remaining part of the year.
Indhold
Kernestof:
Read: Tesla Has a Deep Hole to Pull Out Of - WSJ.pdf - there will a quiz related to the article and the concepts from unit 1, 3 and 5.
description
AI and I will collectively evaluate your financial reports. Make sure that you have a deep understanding of your AI financial report as there will be an informal assessment on the content and conclusions.
AI Financial Assessment Rubric IB BM.pdf
description
Intel Corporation - Adapting to Change in a Rapidly Evolving Tech Landscape.pdf
description
Introduction to the Business IA.pdf
description
IA guide with assessment criteria.pdf
description
IA investigation time - focus on constructing your RQ with justification. This is needed for the introduction in the IA.
Bring your evaluation task on Intel.
Why There Will Never Be Another Warren Buffett - WSJ.pdf
description
Sample IA no. 2.pdf
description
Work on IA - Ensure that the 3-4 analytical tools match the RQ. Draft the Methodology section.
Prompt for Perplexity agent:
Work on your IA - You must have a justified RQ done, chosen the key concept and 3-4 BM tools that you will use for the investigation. You should also have read up on a variety of different sources so you can identify 5 supporting documents.
Prompt for BM IA guide:
Read: Profits vs. People_ Investors Say Layoffs Cross a Moral Line _ Working Knowledge Harvard
description
Omfang
Estimeret:
Ikke angivet
Dækker over: 12
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 17
IA focus and finance revision
We will focus on finalizing the IAs. First draft is due 29 august and the final version on september 19.
There will also be revision on key finance concepts and tools.
Indhold
Kernestof:
P - the BM expert tutor: https://www.perplexity.ai/spaces/business-management-tutor-F35tGXlPQA.nWEBwsHIfFw
IA work and finance revision task
Use this Finance Escape Room to practice your financial understanding and application skills - https://www.perplexity.ai/spaces/finance-escape-room-F0NbRwsJRSqb5oxdZ13pMA
Business Management Tool Kit 2024.pdf
description
Descriptive statistics IB Business Management.pdf
description
Tesla Descriptive Statistics for FY2023.pdf
description
Completion of final IA draft with supporting documents + proper referencing. Must be printed to MWI.
SD sample.pdf
description
Sample IA no. 2.pdf
description
Completion of final IA draft with supporting documents + proper referencing. Must be printed to MWI before the end of class.
Omfang
Estimeret: 8,00 moduler
Dækker over: 8
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 18
2.1 - Introduction to HR
Introduction to human ressources:
- Role of human resource management
- Internal and external factors that influence human resource planning (for example,
demographic change, change in labour mobility, immigration, flexi-time, gig
economy)
- Reasons for resistance to change in the workplace
- Human resource strategies for reducing the impact of change and resistance to
change
Indhold
Kernestof:
Business Management, 2.1 - Human Resource Management, p. 80 - 87
3i HRM - Agentic AI in the workplace.pdf
description
2.1 - Introduction to Human Resource Management.pdf
description
Business Management, 2.1 - Human Resource Management, p. 87 - 91
Omfang
Estimeret: 4,00 moduler
Dækker over: 4
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 19
2.2 Organisational structure
We will look at:
The following terminology in relation to different types of organizational structures.
• Delegation
• Span of control
• Levels of the hierarchy
• Chain of command
• Bureaucracy
• Centralization
• Decentralization
• Delayering
• Matrix structure
The following types of organization charts and appropriateness of different organizational structures given a change in external factors.
• Flat or horizontal
• Tall or vertical
• By product, by function or by region
Changes in organizational structures (for example, project-based organization,
Charles Handy’s “Shamrock Organization”) (HL only)
Indhold
Kernestof:
Business Management, 2.2 - Organizational structure, p. 94 - 100
Finish up your IA and make sure that you email me the PDF while also uploading to Lectio before the end of the day.
How many reports should a manager have - Economist Sep 2024.pdf
description
2.2 - Apple organizational structure.pdf
description
Omfang
Estimeret: 5,00 moduler
Dækker over: 3
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 20
2.3 Leadership and management
We will investigate management and leadership:
The following leadership styles.
• Autocratic
• Paternalistic
• Democratic
• Laissez-faire
• Situational
Scientific and intuitive thinking/management (HL only)
Indhold
Kernestof:
Business Management, 2.3 - Leadership and management, p. 102 - 110
How many reports should a manager have - Economist Sep 2024.pdf
description
Leaders vs. Managers -17 Traits That Set Them Apart Infographic.png
description
2.2 - Apple organizational structure.pdf
description
2.2 Key terms for Organizational structure.pdf
description
Link to Perplexity thread: https://www.perplexity.ai/search/please-help-me-to-understand-t-akiBB5AoSeOHqXZ3VQHjdQ#0
First instruction: Please help me to understand these key terms and concepts and explain them like I am 14. Go through each of them and do not proceed until I say so. Make an explicit link to assessment objectives in the guide and use examples from e
Business Management, 2.4 - Motivation, p. 111 - 114
Bring your notebook and pen. There will no access to computers. Make sure that you have read unit 2.1 - 2.4.
Task: Fill in all the definitions of the key concepts in this story on Teslas Organizational Structure and Leadership & Management Evolution - STUDENTS.pdf
description
Read: Business Management, 2.4 - Motivation, p. 114 - 123 (some of the reading is HL)
Answer sheet: 2.2 + 2.3 - Storyline on Tesla Organizational Structure and Leadership & Management.pdf
description
There will be an assessment on Finance, Operations and HR key concepts.
Read: Business Management, 2.4 - Motivation, p. 123 - 130
Omfang
Estimeret: 5,00 moduler
Dækker over: 5
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 21
2.4 Motivation
We will investigate motivation and demotivation:
The following motivation theories.
• Taylor
• Maslow
• Herzberg (motivation–hygiene theory)
• McClelland’s acquired needs theory (HL only)
• Deci and Ryan’s self-determination theory (HL only)
• Equity and expectancy theory (HL only)
Labour turnover (HL only)
The following types of appraisal (HL only).
• Formative
• Summative
• 360-degree feedback
• Self-appraisal
Methods of recruitment (HL only)
Internal and external recruitment (HL only)
The following types of financial rewards.
• Salary
• Wages (time and piece rates)
• Commission
• Performance-related pay (PRP)
• Profit-related pay
• Employee share ownership schemes
• Fringe payments
The following types of non-financial rewards.
• Job enrichment
• Job rotation
• Job enlargement
• Empowerment
• Purpose/the opportunity to make a difference
The following types of training.
• Induction
• On the job
• Off the job
• Teamwork
Indhold
Kernestof:
Business Management, 2.5 - Communication, p. 139 - 142
Descriptive Statistics IB Business Management.pdf
description
Descriptive statistics SL & HL.pdf
description
Read: Business Management, 4.1 - Introduction to Marketing, p. 227 - 233
Quick assessment on Motivation
Microsoft - Motivation In Action.pdf
description
Descriptive statistics SL & HL_MS.pdf
description
Nike - Analysis of the Sports Industry.pdf
description
4.1 - Introduction to Marketing_STUDENTS.pdf
description
Assessment on strategic choice and finance
Omfang
Estimeret: 5,00 moduler
Dækker over: 5
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 22
2.6 Communication
We will investigate communication:
- Formal and informal methods of communication for an organization in a given
situation
- Barriers to communication
Indhold
Kernestof:
Business Management, 4.2 - Marketing planning, p. 235 - 249
Bring the completed task on Nike
October 2025 assessment IB BM course_MS.pdf
description
Markbands descriptors 10 marks.pdf
description
Nike - Analysis of the Sports Industry_MS.pdf
description
Stuart Sporting Goods Ltd (SSG) with options.pdf
description
If you haven't read the about the components for marketing planing, please do before class.
4.2 Marketing Planning.pdf
description
Marketing planning, STP and differentiation strategies plus BCG matrix.pdf
description
Business Management, 4.5 - The 7Ps of the marketing mix, p. 270 - 279
What is Marketing? - https://www.youtube.com/watch?v=zslTD2MqO0E&list=PLNTwuB19llb_L7Eh2gLXDdTrehSugtH56&index=9
Exploring the Boston matrix - https://www.youtube.com/watch?v=jYXSfFbh2cA&list=PLNTwuB19llb_L7Eh2gLXDdTrehSugtH56&index=5
Omfang
Estimeret: 5,00 moduler
Dækker over: 5
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 23
4.1 Introduction to Marketing
We will investigate:
- Market share
- Market growth
- The importance of market share and market leadership (HL only)
Indhold
Kernestof:
Business Management, 4.4 - Market research. p. 256 - 262
Suppl. reading: The AI Tools That Are Transforming Market Research - Harvard Business Review
description
4.5 - Strategic Pricing in the Real World - Fill-in-blanks.pdf
description
4.5 Pricing Strategies.pdf
description
4.5 - Strategic Pricing in the Real World - Fill-in-blanks_MS.pdf
description
Business Management, 4.4 - Market research. p. 263 - 268
Supplementary: Market Research | The Secret Ingredient for Business Success - https://www.youtube.com/watch?v=CqaFYgRGDmo
Supplementary: Qualitative VS Quantitative Research: What's the Difference? - https://www.youtube.com/watch?v=Oz1T8wT90Js
The market research teaching assistant - https://www.perplexity.ai/spaces/market-research-teaching-assis-SG.fWj_wSju9LchXMPMFEw#0
Finance Escape Room - https://www.perplexity.ai/spaces/finance-escape-room-F0NbRwsJRSqb5oxdZ13pMA#0
Quizziz - https://wayground.com/admin/my-library/collections/5f51eb435be16a001dec02aa
Business Management Tutor - https://www.perplexity.ai/spaces/business-management-tutor-F35tGXlPQA.nWEBwsHIfFw#0
Show time: Presentations on Marketing
Study skills and exam paper structure.
Omfang
Estimeret: 5,00 moduler
Dækker over: 5
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 24
4.2 Marketing planning
We will investigate:
- The role of marketing planning
- Segmentation, targeting (target market) and positioning (position maps)
- The difference between niche market and mass market
- The importance of having a unique selling point/proposition (USP)
- How organizations can differentiate themselves and their products from competitors
Indhold
Kernestof:
Business Management, 4.5 - The 7Ps of marketing, p. 290 - 304
Why All Brands Should Study Stanley Cup CEO Terence Reilly's Marketing Masterclass - https://www.youtube.com/watch?v=Sb9IF7wBnus
4.5 - The 7Ps of marketing.pdf
description
10 ROS prompts for Business Management.pdf
description
Bring the task on cash flow and break-even analysis.
There will be a revision task on Final accounts, ie. P&Ls and Statement of Financial Position (Balance) Sheet plus related ratios. And additional task on Payback Period and ARR.
Omfang
Estimeret: 5,00 moduler
Dækker over: 4
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 25
4.4 Market research
We will investigate market research:
- Why and how organizations carry out market research
The following methods/techniques of primary market research.
• Surveys
• Interviews
• Focus groups
• Observations
The following methods/techniques of secondary market research.
• Market analyses
• Academic journals
• Government publications
• Media articles
• Online content
The difference between qualitative and quantitative research
The following methods of sampling.
• Quota
• Random
• Convenience
Indhold
Kernestof:
We will continue the revision journey and return to unit 1.1 - 1.3 in the syllabus.
PP and LC Financial statements and calculations_MS.pdf
description
We will continue the revision journey and build on NNR. Make sure that you have completed the first part that covers unit 1.1 - 1.3.
The Evolution of Næstved Nano-Roastery (NNR).pdf
description
The Growth of Alchemist Tech Ltd - part 2.pdf
description
The Evolution of Næstved Nano-Roastery (NNR)_MS.pdf
description
Revision on Finance and quantitative techniques
Omfang
Estimeret: 5,00 moduler
Dækker over: 3
moduler
Særlige fokuspunkter
Væsentligste arbejdsformer
Titel 26
4.5 The 7Ps of the marketing mix
We will investigate the 7 elements of the marketing mix:
Product
- The relationship between the product life cycle, product portfolio and the marketing
mix
- Extension strategies
- The relationship between the product life cycle, investment, profit and cash flow
The following aspects of branding and the importance of branding
• Awareness
• Development
• Loyalty
• Value
Price
The appropriateness of the following pricing methods.
• Cost-plus (mark-up) pricing
• Penetration pricing
• Loss leader
• Predatory pricing
• Premium pricing
• Dynamic pricing (HL only)
• Competitive pricing (HL only)
• Contribution pricing (HL only)
• Price elasticity of demand (HL only)
Promotion
The following aspects of promotion and social media marketing as a promotional strategy
• Above the line promotion
• Below the line promotion
• Through the line promotion
Place
- The importance of different types of distribution channels
People
- The importance of employee–customer relationships in marketing a service and
cultural variation in these relationships
Processes
- The importance of delivery processes in marketing a service and changes in these
processes
Physical evidence
- The importance of tangible physical evidence in marketing a service
Appropriate marketing mixes
Appropriate marketing mixes for particular products or businesses
Indhold
Kernestof:
Finance revision
Abraca (ABC) - case study.pdf
description
IB Quantitative Mastery
We will begin the exploration of the case study.
Abraca Plc Booklet.pdf
description
The Economist - Sustainable materials:; is there a concrete solution? - https://www.youtube.com/watch?v=QnN4pZtf7aE
Læs: Martin Thorborg har aldrig set det, han ser nu - det er, som om folk ikke forstår det, der er ved at ske - Berlingske
description
Read: Martin Thorborg Has Never Seen What He's Seeing Now - It's as if people don't understand what is happening
description
MyT case study full case study
description
MyT case study pre-release
description
OneWay Ltd (OWL) case study pre-release
description
OneWay Ltd (OWL) case study full case study
description
The ABC Urban Mine on E-Waste.pdf
description
ABRACA (ABC) GOLDCYCLE DIVISION.pdf
description
How To Mine Gold From Electronics | World Wide Waste | Business Insider - https://www.youtube.com/watch?v=4yGPm1U7U6s
ABRACA (ABC) GOLDCYCLE DIVISION_MS.pdf
description
Paper 1 - Case study preparation
Abraca ABC Concrete Division and Circular Growth.pdf
description
Abraca ABC Concrete Division and Circular Growth_MS.pdf
description
Revision on 4Ps, Position maps, investment appraisal, descriptive statistics.
BM SL 2026 - Revision tasks_MS.pdf
description
Omfang
Estimeret: 10,00 moduler
Dækker over: 9
moduler
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