Holdet 2b bm (2025/26) - Undervisningsbeskrivelse - Lectio

Holdet 2b bm (2025/26) - Undervisningsbeskrivelse

Undervisningsbeskrivelse

Stamoplysninger til brug ved prøver til gymnasiale uddannelser

Termin(er)	2024/25 - 2025/26
Institution	Herlufsholm Skole
Fag og niveau	Erhvervsøkonomi B
Lærer(e)
Hold	2024 Bm/b (1b bm, 2b bm)

Oversigt over gennemførte undervisningsforløb

Titel 1	Introduction to BM and Types of organizations
Titel 2	Business objectives
Titel 3	Stakeholders
Titel 4	Growth and evolution
Titel 5	Multinational companies (MNCs)
Titel 6	Operations management and production methods
Titel 7	Location
Titel 8	Break-even analysis
Titel 9	Introduction to Finance
Titel 10	Sources of finance
Titel 11	Costs and revenues
Titel 12	Final accounts
Titel 13	Profitability and liquidity ratios
Titel 14	Cash-flow forecasting
Titel 15	Investment appraisal
Titel 16	2.1 - Introduction to HR
Titel 17	2.2 Organisational structure
Titel 18	2.3 Leadership and management
Titel 19	2.4 Motivation
Titel 20	2.6 Communication
Titel 21	4.1 Introduction to Marketing
Titel 22	4.2 Marketing planning
Titel 23	4.4 Market research
Titel 24	4.5 The 7Ps of the marketing mix - part 1
Titel 25	4.5 The 7Ps of the marketing mix - part 2
Titel 26	Internal Assessment preparation

Beskrivelse af de enkelte undervisningsforløb (1 skema for hvert forløb)

Titel 1	Introduction to BM and Types of organizations
Indhold	Kernestof: Do not read: Business Management Guide - first assessment 2024.pdf description Business Management Study Guide SL.pdf description Command Word Glossary.pdf description Formulae sheet IB BM.pdf description You will receive your Business Management textbook and an introduction to the course. The DEADER model and POOHFEST concept.pdf description Sample to DEADER response on ARM.pdf description Business Management, 1.1 - What is a business? p, 1 - 12 As your upbeat Business Management tutor, I'm here to guide you through the Business Management syllabus for the International Baccalaureate HL or SL Course. I will respond to your inquiries by the name 'P'. Let's start by identifying what you're cur Business Management, 1.2 - Types of entities, p. 14 - 26
Omfang	Estimeret: 5,00 moduler Dækker over: 3 moduler
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Titel 2	Business objectives
Indhold	Kernestof: Business Management, 1.2 - Types of entities, p. 26 - 33 Strategic toolbox - Objectives - PESTLE - SWOT - Ansoff 1B.pdf description Tesla in EU - a strategic analysis.pdf description Business Management, 1.3 - Business objectives, p. 34 - 43
Omfang	Estimeret: 4,00 moduler Dækker over: 2 moduler
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Titel 3	Stakeholders
Indhold	Kernestof: Business Management, 1.3 - Business objectives, p. 43 - 50 Prompt for BM assistant: As your upbeat Business Management tutor, I'm here to guide you through the Business Management syllabus for the International Baccalaureate HL or SL Course. I will respond to your inquiries by the name 'P'. Let's start by id Business Management, 1.4 - Stakeholders, p. 52 - 58 Link to interaction with Perplexity on Strategic toolbox - PESTLE, SWOT, TOWS and Ansoff. Inside the Secret World of Zara - https://www.youtube.com/watch?v=lsR-cVRK3Y8&t=48s Complete a stakeholder map on Zara. Who holds the most power and have the highest interest in Zara?
Omfang	Estimeret: 3,00 moduler Dækker over: 3 moduler
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Titel 4	Growth and evolution
Indhold	Kernestof: Read: Business Management, 1.5 - Growth and evolution, p. 59 - 66 Tesla Economies of Scale_Questions.pdf description Read: How Volkswagen Lost Its Way in China - The New York Times description Business Management, 1.5 - Growth and evolution, p. 66 - 74 NO NEED TO DO THE CALCULATIONS: Tesla_s Economies of Scale and Production Growth - calculations.pdf description Is VW experiencing its 'Kodak moment', where failure to adapt threatens its existence? \| DW News - https://www.youtube.com/watch?v=6rsWT1LstqI PROMPT for ChatGPT.com - Interactive Business Simulation - VW in China.pdf description INSTRUCTIONS FOR STUDENTS - Interactive Business Simulation - VW in China.pdf description Make sure that you have read the parts in unit 1.5 Growth and evolution that looks at decision-trees p. 68 and Franchising, p. 72 - 75 Sample of explanation on Harrods - A Retail Career.pdf description Decision trees and economies of scale.pdf description How Franchising Works: An illustrated guide - https://www.youtube.com/watch?v=6fidL51oakg
Omfang	Estimeret: 4,00 moduler Dækker over: 5 moduler
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Titel 5	Multinational companies (MNCs)
Indhold	Kernestof: Business Management, 5.1 - Operations management, p. 313 - 318 Tesla gamified quiz on growth strategies: https://www.perplexity.ai/search/hello-p-can-you-please-follow-2pyCVeAhSU.GQG1BKI_OaA Tesla - Gamified quiz on internal vs external growth strategies prompt.pdf description business management tutor prompt:
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Titel 6	Operations management and production methods
Indhold	Kernestof: Business Management, 5.2 - Operations methods, p. 320 - 325 Strategic toolbox - Objectives - PESTLE - SWOT - TOWS - Ansoff 1B.pdf description Link to Perplexity Tesla interaction - https://www.perplexity.ai/search/strategic-analysis-of-tesla-in-Wc8SzSYoTJ2wDKTiGDxM1g Business Management, 5.4 - Location, p. 338 - 342
Omfang	Estimeret: 3,00 moduler Dækker over: 6 moduler
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Titel 7	Location
Indhold	Kernestof: Business Management, 5.4 - Location, p. 343 - 347 Giga Berlin Fly Through 2.0 \| Tesla - https://www.youtube.com/watch?v=blW-Fa4a10g Revision AI prompt - Julehygge Why The World Relies On ASML For Machines That Print Chips - https://www.youtube.com/watch?v=iSVHp6CAyQ8 Step by Step directions for creating a mind map - https://www.youtube.com/watch?v=oY4sUQzXJ1g 1B - Mapping operations management.pdf description
Omfang	Estimeret: 6,00 moduler Dækker over: 4 moduler
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Titel 8	Break-even analysis The concept of break-even is introduced along with practical calculations and application.
Indhold
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Titel 9	Introduction to Finance The basics of finance with capital and revenue expenditures.
Indhold
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Titel 10	Sources of finance How do firms finance their operations in the short,- medium and long-term? Internally or through borrowing?
Indhold	Kernestof: We will continue our work on break-even analysis. Make sure that you bring a pen, calculator and a ruler (lineal) Business Management, 3.1 - Introduction to finance, p. 149 - 151 There will be an assessment on break-even. Make sure that you bring calculator, pen and ruler. Business Management, 3.2 - Sources of finance, p. 152 - 161 Video explainer: Sources of Business Finance Explained \| Bank Loans, Trade Credit, Share Capital, Overdrafts & More - https://www.youtube.com/watch?v=DAZi6XcTZzE Teslas Sources of Finance - Powering Innovation and Growth.pdf description Sengku Vacuum Cleaners.pdf description Sengku Vacuum Cleaners and method for drawing the chart.pdf description
Omfang	Estimeret: Ikke angivet Dækker over: 3 moduler
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Titel 11	Costs and revenues What are different types of costs incurred by a firm? How is the revenue calculated?
Indhold	Kernestof: Bring your completed task on Sengku Vacuum Cleaners including the chart to scale. BMW - Managing Finance for Expansion and Innovation.pdf description
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Titel 12	Final accounts What is a profit and loss account (income statement)? What is the Statement of financial position (balance sheet). Why are both statements needed to get an overview of the financial performance of a firm?
Indhold	Kernestof: Business Management, 3.3 - Costs and revenues, p. 166 - 169 BMW - Managing Finance for Expansion and Innovation.pdf description The Dark Side of Microfinance - https://www.youtube.com/watch?v=N87PRcYuqkM Complete the BMW task and email a PDF to mwi@herlufsholm.dk before the class. SKIP question 3. Read: Business Management, 3.4 - Final accounts - with focus on the profit & loss account, p. 170 - 175 Video explanation: Profit & Loss statement - https://www.youtube.com/watch?v=E8djE9BfYmc 3.4 - Final Accounts Understanding BMW and Porsche Financial Performance.pdf description Task: PP and LC Financial statements and calculations.pdf description Business Management, 3.4 - Final account, p. 176 - 181 with a focus on the balance sheet. Wong Corporation (WC) - P&L_N21.pdf description Enjuice P&L P2 M19.pdf description BMW - Managing Finance for Expansion and Innovation_MS.pdf description PP and LC Financial statements and calculations_MS.pdf description
Omfang	Estimeret: Ikke angivet Dækker over: 14 moduler
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Titel 13	Profitability and liquidity ratios How can we measure the profitability of a firm? What does the role of cash play? How efficient does the firm utilizes its assets to generate a return to shareholders?
Indhold	Kernestof: Business Management, 3.5 - Profitability and liquidity ratios, p. 187 - 193 1B - AI in Financial Analysis.pdf description WARREN BUFFETT AND THE INTERPRETATION OF FINANCIAL STATEMENTS: https://www.youtube.com/watch?v=lBBXmim527A KPJ Cinema - balance sheet P2 N20.pdf description Balance sheet format 2024 with explanation.pdf description
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Titel 14	Cash-flow forecasting How can a firm be profitable, yet go bankrupt? Why is the management of cash coming in and going out of a firm critical for the operations?
Indhold	Kernestof: Business Management, 3.7 - Cash flow, p. 202 - 208 Anubis cashflow forecast M17.pdf description Café Lucchini (CL) - Break even & cash flow N16 P2.pdf description Sotatsu Electronics (SE) - P&L calculations M17 P2.pdf description
Omfang	Estimeret: Ikke angivet Dækker over: 4 moduler
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Titel 15	Investment appraisal We will study simple appraisal techniques for assessing an investment. This include payback period and the average rate of return.
Indhold	Kernestof: Business Management, 3.8 - Investment appraisal, p. 210 - 213 Remember to complete the tasks on Cafe Luccini, Motorzycle (MZ) and Peak Pedometers (see 1B - May 2025) 1B - May 2025 - End of year task.pdf description Café Lucchini (CL) - Break even & cash flow N16 P2.pdf description 1B - May 2025 - End of year task_MS.pdf description Café Lucchini (CL) - Break even & cash flow N16 P2_MS.pdf description
Omfang	Estimeret: Ikke angivet Dækker over: 4 moduler
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Titel 16	2.1 - Introduction to HR Introduction to human ressources: - Role of human resource management - Internal and external factors that influence human resource planning (for example, demographic change, change in labour mobility, immigration, flexi-time, gig economy) - Reasons for resistance to change in the workplace - Human resource strategies for reducing the impact of change and resistance to change
Indhold	Kernestof: Business Management, 2.1 - Human Resource Management, p. 80 - 87 Task: HRM - Agentic AI in the workplace description Updated BM tutor: https://www.perplexity.ai/spaces/business-management-tutor-myV5_PKsS5Cx77JDyZW.0Q 2.1 - Introduction to Human Resource Management description Business Management, 2.1 - Human Resource Management, p. 87 - 93 Supplementary reading: The looming crisis of AI speed without guardrails - https://venturebeat.com/ai/the-looming-crisis-of-ai-speed-without-guardrails/ How to construct good answers with depth and application.pdf description HRM - Agentic AI in the workplace.pdf description Lisa Bodell: Why Organizations Resist Change \| Big Think - https://www.youtube.com/watch?v=PZFiN00QALE The changing workplace - rubric for assessment.pdf description
Omfang	Estimeret: 4,00 moduler Dækker over: 4 moduler
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Titel 17	2.2 Organisational structure We will look at: The following terminology in relation to different types of organizational structures. • Delegation • Span of control • Levels of the hierarchy • Chain of command • Bureaucracy • Centralization • Decentralization • Delayering • Matrix structure The following types of organization charts and appropriateness of different organizational structures given a change in external factors. • Flat or horizontal • Tall or vertical • By product, by function or by region Changes in organizational structures (for example, project-based organization, Charles Handy’s “Shamrock Organization”) (HL only)
Indhold	Kernestof: SHOWTIME: HRM videos Business Management, 2.2 - Organizational structure, p. 94 - 101 2.2 - Organizational Structure - Building the Framework for Success.pdf description HRM assessment on your investigated firm. Make sure that you remember application points for the assessment; this could be data (quantitative) and interpretations (qualitative) and comparative The changing workplace - assessment.pdf description 2.2 - Apple organizational structure.pdf description
Omfang	Estimeret: 5,00 moduler Dækker over: 5 moduler
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Titel 18	2.3 Leadership and management We will investigate management and leadership: The following leadership styles. • Autocratic • Paternalistic • Democratic • Laissez-faire • Situational Scientific and intuitive thinking/management (HL only)
Indhold	Kernestof: Business Management, 2.3 - Leadership and management, p. 102 - 110 How many reports should a manager have - Economist Sep 2024.pdf description Steve Jobs' 2005 Stanford Commencement Address - https://www.youtube.com/watch?v=UF8uR6Z6KLc IB Business Management - Unit 2.2 & 2.3 - Mini cases diagnosis.pdf description
Omfang	Estimeret: 5,00 moduler Dækker over: 2 moduler
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Titel 19	2.4 Motivation We will investigate motivation and demotivation: The following motivation theories. • Taylor • Maslow • Herzberg (motivation–hygiene theory) • McClelland’s acquired needs theory (HL only) • Deci and Ryan’s self-determination theory (HL only) • Equity and expectancy theory (HL only) Labour turnover (HL only) The following types of appraisal (HL only). • Formative • Summative • 360-degree feedback • Self-appraisal Methods of recruitment (HL only) Internal and external recruitment (HL only) The following types of financial rewards. • Salary • Wages (time and piece rates) • Commission • Performance-related pay (PRP) • Profit-related pay • Employee share ownership schemes • Fringe payments The following types of non-financial rewards. • Job enrichment • Job rotation • Job enlargement • Empowerment • Purpose/the opportunity to make a difference The following types of training. • Induction • On the job • Off the job • Teamwork
Indhold	Kernestof: Read: The DEADER model - the POOHFEST concept.pdf description Read: Sample to DEADER response on ARM.pdf description You can read this for more information on how to take a company private. Read: Business Management, 2.4 - Motivation, p. 111 - 114, 120 - 121 October 2025 assessment IB BM course v.1.pdf description There will be an assessment on Finance, Operations and HR key concepts.
Omfang	Estimeret: 5,00 moduler Dækker over: 4 moduler
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Titel 20	2.6 Communication We will investigate communication: - Formal and informal methods of communication for an organization in a given situation - Barriers to communication
Indhold	Kernestof: Business Management, 2.4 - Motivation, p. 123 - 128 & 2.6 - Communication, p. 139 - 142 2.4 & 2.6 Motivation & Communication at Tesla - Key Concepts Gap Fill v.2.pdf description Descriptive Statistics IB Business Management.pdf description 2.4 2.6 - Tesla Storyline Motivation and Communication in Human-Resources.pdf description Read: Business Management, 4.1 - Introduction to Marketing, p. 227 - 233 Descriptive statistics SL & HL.pdf description October 2025 assessment IB BM course_MS.pdf description
Omfang	Estimeret: 5,00 moduler Dækker over: 4 moduler
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Titel 21	4.1 Introduction to Marketing We will investigate: - Market share - Market growth - The importance of market share and market leadership (HL only)
Indhold	Kernestof: Business Management, 4.2 - Marketing planning, p. 235 - 249 4.1 - Introduction to Marketing_STUDENTS.pdf description 4.1 - Introduction to Marketing.pdf description IA guide with assessment criteria.pdf description Sample IA no. 2.pdf description SD sample.pdf description Introduction to the Business IA.pdf description
Omfang	Estimeret: 5,00 moduler Dækker over: 2 moduler
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Titel 22	4.2 Marketing planning We will investigate: - The role of marketing planning - Segmentation, targeting (target market) and positioning (position maps) - The difference between niche market and mass market - The importance of having a unique selling point/proposition (USP) - How organizations can differentiate themselves and their products from competitors
Indhold	Kernestof: We will continue the work on IAs but also take a deeper look at Market Segmentation. Market Segmentation in 12 minutes - https://www.youtube.com/watch?v=LbYv2RWE4Tk&t=20s
Omfang	Estimeret: 5,00 moduler Dækker over: 2 moduler
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Titel 23	4.4 Market research We will investigate market research: - Why and how organizations carry out market research The following methods/techniques of primary market research. • Surveys • Interviews • Focus groups • Observations The following methods/techniques of secondary market research. • Market analyses • Academic journals • Government publications • Media articles • Online content The difference between qualitative and quantitative research The following methods of sampling. • Quota • Random • Convenience
Indhold	Kernestof: Business Management, 4.4 - Market research, p. 256 - 266 4.4 - Market research.pdf description There will be a quiz on market research. Prompt instructions for BM Tutor on Market research: Perplexity BM tutor - https://www.perplexity.ai/spaces/business-management-tutor-F35tGXlPQA.nWEBwsHIfFw#0 Mastery of IB Finance - https://www.perplexity.ai/apps/eee7fd00-037c-4184-911e-01653f59cf1a
Omfang	Estimeret: 5,00 moduler Dækker over: 2 moduler
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Titel 24	4.5 The 7Ps of the marketing mix - part 1 We will investigate the 7 elements of the marketing mix: Product - The relationship between the product life cycle, product portfolio and the marketing mix - Extension strategies - The relationship between the product life cycle, investment, profit and cash flow The following aspects of branding and the importance of branding • Awareness • Development • Loyalty • Value Price The appropriateness of the following pricing methods. • Cost-plus (mark-up) pricing • Penetration pricing • Loss leader • Predatory pricing • Premium pricing • Dynamic pricing (HL only) • Competitive pricing (HL only) • Contribution pricing (HL only) • Price elasticity of demand (HL only) Promotion The following aspects of promotion and social media marketing as a promotional strategy • Above the line promotion • Below the line promotion • Through the line promotion Place - The importance of different types of distribution channels People - The importance of employee–customer relationships in marketing a service and cultural variation in these relationships Processes - The importance of delivery processes in marketing a service and changes in these processes Physical evidence - The importance of tangible physical evidence in marketing a service Appropriate marketing mixes Appropriate marketing mixes for particular products or businesses
Indhold	Kernestof: We will work on the IA, so you can get a lot done before Xmas, if you are efficient. So make sure that you have developed a strong RQ grounded in a real business issue with a clear link to a key concept. That you have identified the 3-4 tools that ar The last IA session. Make sure that you have identified your key concept, constructed a strong justified research question, selected 3-4 business tools, found all the relevant materials including supporting documents with qualitative and quantitative
Omfang	Estimeret: 10,00 moduler Dækker over: 3 moduler
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Titel 25	4.5 The 7Ps of the marketing mix - part 2 We will investigate the 7 elements of the marketing mix: Product - The relationship between the product life cycle, product portfolio and the marketing mix - Extension strategies - The relationship between the product life cycle, investment, profit and cash flow The following aspects of branding and the importance of branding • Awareness • Development • Loyalty • Value Price The appropriateness of the following pricing methods. • Cost-plus (mark-up) pricing • Penetration pricing • Loss leader • Predatory pricing • Premium pricing • Dynamic pricing (HL only) • Competitive pricing (HL only) • Contribution pricing (HL only) • Price elasticity of demand (HL only) Promotion The following aspects of promotion and social media marketing as a promotional strategy • Above the line promotion • Below the line promotion • Through the line promotion Place - The importance of different types of distribution channels People - The importance of employee–customer relationships in marketing a service and cultural variation in these relationships Processes - The importance of delivery processes in marketing a service and changes in these processes Physical evidence - The importance of tangible physical evidence in marketing a service Appropriate marketing mixes Appropriate marketing mixes for particular products or businesses
Indhold	Kernestof: Business Management, 4.5 - The 7Ps of marketing, p. 270 - 279 4.5 - The 7Ps of marketing.pdf description 4.5 - Pricing Strategies.pdf description Business Management, 4.5 - The 7Ps of marketing, p. 279 - 285 Business Management, 4.5 - The 7Ps of marketing, p. 290 - 304 NOTE: ALL STUDENTS that hasn't provided me with the draft of the IA and the file with Supporting documents MUST bring these to class. Program for Bootcamp 2026 i Næstved Storcenter.pdf description Bring the completed finance task on PP and LC. We will continue the revision and the focus area will be unit 1.1, 1.2 and 1.3. PP and LC Financial statements and calculations_MS.pdf description IB QUANTITATIVE MASTERY - https://ibfinance.netlify.app/ TOWS Analysis - SWOT analysis with actions - https://www.youtube.com/watch?v=UySPb3bACQY
Omfang	Estimeret: 10,00 moduler Dækker over: 6 moduler
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Titel 26	Internal Assessment preparation We will be working on the Internal Assessment task. Business research project Students produce a research project about a real business issue or problem facing a particular organization using a conceptual lens. Maximum 1,800 words.
Indhold	Kernestof: Rapport til regionalt mesterskab skal være modtaget hos FFE- Sjælland Mohammed@ffesjaelland.dk Revision finance. Balance sheets and profit & loss, cash flow forecasting. IB Quantitative Mastery We will working on the case study for paper 1, so read through this. Abraca Plc Booklet description MyT case study pre-release description MyT case study full case study description Sidste test af præsentationer til konkurrencen. Abraca ABC - Concrete Division and Circular Growth.pdf description
Omfang	Estimeret: Ikke angivet Dækker over: 8 moduler
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