Undervisningsbeskrivelse
Stamoplysninger til brug ved prøver til gymnasiale uddannelser
Termin(er)
|
2022/23 - 2024/25
|
Institution
|
X - Køge Handelsskole
|
Fag og niveau
|
Engelsk A
|
Lærer(e)
|
Astrid Vandenbergh Haaeman, Tina Biil Eriksen
|
Hold
|
2022 1u22 EN (1u22 EN, 2u23 EN, 3u24 EN)
|
Oversigt over gennemførte undervisningsforløb
Beskrivelse af de enkelte undervisningsforløb (1 skema for hvert forløb)
Titel
1
|
Introductory course - Business
Formålet med engelsk i grundforløbet er at præsentere eleverne for, hvad engelsk på hhx er.
Forløbet har til formål at introducere eleverne til business-delen af engelsk og kommer således til at berøre forskellige aspekter af den merkantile verden.
Forløbet skal også hjælpe eleverne til at nå til en afklaring af valg af skoleform i løbet af grundforløbet.
Der lægges vægt på at introducere eleverne til, hvad der må antages at være et fremmed aspekt af engelskfaget, ligesom engelsk på gymnasieniveau og som selvstændig gymnasieelev er i fokus.
Begreber som retailing, advertising, market segmentation, franchising, marketing og business communication introduceres.
Kernestof:
A Brief History of Retail
https://www.youtube.com/watch?v=KJBbHU3D5y4
“The Retail Store of the Future”:
https://www.youtube.com/watch?v=whpT6VknpEc (2:25 minutter)
Inside Amazon Go Businesslike
3.2 Inside Amazon Go | BusinessLike – The History of Business (systime.dk)
fra BusinessLike – The History of Business, Systime ibog af Lisbeth Carlson Kjær og Pia Ballegaard Hansen, 1. udgivelsesår 2019. Read both introduction and text further down.
The Evolution of Marketing – From Trade to Tech
4.1 The Evolution Of Marketing – From Trade to Tech | BusinessLike – The History of Business (systime.dk)
fra BusinessLike – The History of Business, Systime ibog af Lisbeth Carlson Kjær og Pia Ballegaard Hansen, 1. udgivelsesår 2019
The Future of Retail: From Commerce to Community:
https://www.youtube.com/watch?v=FfRdajGlRFw
Kommunikationsmodeller:
https://apbogen.ibog.gyldendal.dk/?id=163&loopRedirect=1
In English:
https://theenglishhandbook.systime.dk/?id=155
Four Trends That Will Shape Retail In 2022, Forbes, 28 December 2021
Four Trends That Will Shape Retail In 2022 (forbes.com)
"What is advertising?" fra Company, Culture, Communication
Advertisements | Company, Culture, Communication (systime.dk) Advertisements.
"The science of persuasion" (film – 12 min.)
Advertisements: https://ccc.systime.dk/?id=p225
Coca Cola-reklamer:
- 1971: I’d Like to buy the World a Coke: https://www.youtube.com/watch?v=1VM2eLhvsSM
- 1988: Have a Coke and a Smile: https://www.youtube.com/watch?v=CD6j_7bgrtA
- 2000: A Cola is it: https://www.youtube.com/watch?v=ImZBwnxD9og
- 2000: Coca Cola Christmas Commercials: https://www.youtube.com/watch?v=xb2sDEbP2uU
- 2017 Pool boy: (302) Coca-Cola / Pool boy / Andy Fogwill - YouTube
The AIDA model and the Communication model (fra FED Engelsk, Catherine Brejnholt et. al., Systime, 2018) https://fedengelsk.systime.dk/index.php?id=144 (FED Engelsk, Systime)
Best commercial 2014: https://www.youtube.com/watch?v=K9vFWA1rnWc
Lifestyle poster or collage + Market segmentation (FED Engelsk, Systime, Marketing and Advertisement).
https://fedengelsk.systime.dk/index.php?id=119, (FED Engelsk, Systime, Company Profile).
Franchising from Company, Culture, Communication. (Text: “Who wants to be McMillionaire?”)
Business Communication: Yours Faithfully (s. 20)
Written assignment:
1 – Manuscript for speech inspired by assignment in Businesslike (4 hours)
Vi arbejder såvel induktivt som deduktivt. Arbejdsformerne veksler mellem klasse-, gruppe-, par- og individuelt arbejde, ligesom der arbejdes med både elevernes kommunikative, receptive og produktive kompetencer.
AIDA-modellen, kommunikationsmodellen og markedssegmentering introduceres som metoder.
Eleverne afleverer to skriftlige opgaver inden for emnet business communication, og det sidste modul er afsat til præsentation af emner i grupper og evaluering.
Omfang: ca. 50 s.
|
Indhold
|
Kernestof:
|
Omfang
|
Estimeret:
12,00 moduler
Dækker over:
4 moduler
|
Særlige fokuspunkter
|
- Faglige
- Lytte
- Læse
- Skrive
- Diskutere
- Formidling
- Almene (tværfaglige)
- Analytiske evner
- Kommunikative færdigheder
- Personlige
- Selvtillid
- Initiativ
- IT
- Lectio
- Tekstbehandling
- Internet
|
Væsentligste arbejdsformer
|
|
Titel
2
|
Business
Business case med fokus på retailing, shopping malls, experiental retailing og the future of retailing.
Kernetekst: American Dream is Here. Is the Project an Example of Retail's Future? https://eu.northjersey.com/story/news/business/2019/10/25/american-dream-changing-times-retail/4083288002/ (3,5 ns.)
Website study: americandream.com (1,5 ns.)
Case work:
You are professionals and friends who want to start up a business which is going to be located in American Dream Mall.
Step 1: Decide which type of business you are going to start up (retailing, entertainment, franchising) and make a thorough description of your choice of business. To help you get started you might want to consider these questions:
- Why/why not retailing/entertainment/franchising? (Pros and cons)
- Competitors in the mall
- Pros and cons of malls
Step 2: Describe your requirements for your shop. You might want to consider these questions:
- How much space do you need?
- Where would you prefer your shop to be located?
- How would you match the décor/interior of American Dream Mall?
- How would you stand out from competitors?
- Do you have any special requirements?
Write an e-mail to the administration of American Dream where you make inquiries about information on vacancy, terms of lease, prices and requirements for façade and interior.
Step 3: Create a poster to hang in the windows of the shop prior to opening. If you have chosen a franchise, you must be loyal to your franchisor when designing your poster.
The poster must include:
- Logo, name, and design of your shop
- facts about opening date, opening hours, and opening offers.
- Information about the owners/franchisees.
Step 4: Imagine that your shop has been open for a month. Unfortunately, you do not have as many customers as you had hoped. Describe your customer base using market segmentation and create a special offer/event/line of products/etc. that will be launched to attract a new segment. Explain why you want to attract that segment and how your new launch will do exactly that.
Case work requirements:
o Your work must be presented in class and everyone in the group must participate in presenting your case.
o You must make a PowerPoint-presentation in which you:
• Account for your choice of business
• Present your e-mail using the communication model
• Present your poster using the AIDA-model
• Present your current customer base along with the new segment you wish to reach
• Present your idea for reaching your new customer base
• Assess the effect of your idea for your shop
• Assess the future of retailing and shopping malls and American Dream Mall in the USA
Forløbet fylder i alt ca. 50 sider.
|
Indhold
|
Kernestof:
Supplerende stof:
Skriftligt arbejde:
Titel |
Afleveringsdato |
Written assignment 1
|
01-12-2022
|
Business case power point presentation
|
14-12-2022
|
|
Omfang
|
Estimeret:
9,00 moduler
Dækker over:
13 moduler
|
Særlige fokuspunkter
|
- Faglige
- Læse
- Søge information
- Skrive
- Projektarbejde
- Formidling
- Almene (tværfaglige)
- Kommunikative færdigheder
- Overskue og strukturere
- Personlige
- Initiativ
- Ansvarlighed
- Kreativitet
- Sociale
- Samarbejdsevne
- IT
- Tekstbehandling
- Præsentationsgrafik
- Internet
|
Væsentligste arbejdsformer
|
|
Titel
5
|
Americanization
Americanization (project day) (ca. 5 ns)
|
Indhold
|
Skriftligt arbejde:
Titel |
Afleveringsdato |
Written assignment 4
|
16-03-2023
|
|
Omfang
|
Estimeret:
4,00 moduler
Dækker over:
0 moduler
|
Særlige fokuspunkter
|
|
Væsentligste arbejdsformer
|
|
Titel
7
|
The UK - country profile
Map of the UK
Quiz on Britain
From Worlds of English, Systime;
https://woe.systime.dk/?id=100
The UK - from island to empire and back 1 s
The UK and me 3 s
Great Britain's national anthem 1 s
Film: The Riot Club
|
Indhold
|
Kernestof:
Supplerende stof:
Skriftligt arbejde:
Titel |
Afleveringsdato |
English assignment 1
|
16-08-2023
|
English assignment 2
|
31-08-2023
|
English assignment 3
|
21-09-2023
|
|
Omfang
|
Estimeret:
Ikke angivet
Dækker over:
12 moduler
|
Særlige fokuspunkter
|
- Faglige
- Lytte
- Læse
- Søge information
- Almene (tværfaglige)
- Kommunikative færdigheder
- Overskue og strukturere
- Personlige
- Selvstændighed
- Ansvarlighed
- Sociale
- Samarbejdsevne
- IT
- Internet
|
Væsentligste arbejdsformer
|
|
Titel
8
|
Homelessness in Britain
"Stone Cold" - novel by Robert Swindells, Puffin books, 1995, ca. 100 ns
Links with facts and documentary on homelessness in Britain, ca. 5 ns
Articles on homelessness, ca. 4 ns
Number of young homeless people in Britain is more than three times the official figures by Jonathan Owen, The Independent, 5 July 2015, 2,4ns.docx
|
Indhold
|
Kernestof:
|
Omfang
|
Estimeret:
10,00 moduler
Dækker over:
8 moduler
|
Særlige fokuspunkter
|
- Faglige
- Læse
- Skrive
- Diskutere
- Almene (tværfaglige)
- Analytiske evner
- Kommunikative færdigheder
- Personlige
- Initiativ
- Ansvarlighed
- Sociale
- Samarbejdsevne
- IT
- Tekstbehandling
- Internet
|
Væsentligste arbejdsformer
|
|
Titel
10
|
Storytelling in marketing
FED Engelsk, Systime by Catherine Brejnholt
Marianne Klostergaard and Tilde Kongsgaard Valentin
Storytelling in Marketing
https://fedengelsk.systime.dk/index.php?id=121#c194
I alt 8 s
|
Indhold
|
Kernestof:
|
Omfang
|
Estimeret:
4,00 moduler
Dækker over:
5 moduler
|
Særlige fokuspunkter
|
- Faglige
- Læse
- Projektarbejde
- Almene (tværfaglige)
- Kommunikative færdigheder
- Overskue og strukturere
- Personlige
- Selvstændighed
- Selvtillid
- Sociale
- Samarbejdsevne
- Åbenhed og omgængelighed
- IT
- Tekstbehandling
- Præsentationsgrafik
|
Væsentligste arbejdsformer
|
|
Titel
11
|
Hooliganism in Britain
From Where You Are, Tony Søndergaard Andersen,Morten Petersen, Systime:
A history of Hooliganism - 3 s
https://fromwhereyouare.systime.dk/?id=184&L=0
Goal.com: Football hooligans: Firms, films & violence culture among supporters Ryan Kelly,Feb 01, 2018 14:36+01:00:
https://www.goal.com/en-us/news/football-hooligans-firms-films-violence-culture-among/16dewe1zjd5cs1wwaky23qv9zk - 2 s
The Conversation.com: England’s identity: fans sing football’s coming home, but what is home? Andrew Orchard / Alamy Stock Photo
Published: July 7, 2021 3.03pm CEST:
https://theconversation.com/englands-identity-fans-sing-footballs-coming-home-but-what-is-home-163933 - 3 s
Video: Why the Far Right Tries to Recruit Football Hooligans | Decade of Hate:
https://www.youtube.com/watch?v=fzFDJOH1kcA - 1 s
Bleacher Report: I Was a Football Hooligan for 30 Years, and I Loved Every Second of It,ANDREW NICHOLLS, MARCH 10, 2015
I Was a Football Hooligan for 30 Years and I Loved Every Second of it: https://bleacherreport.com/articles/2375447-i-was-a-football-hooligan-for-30-years-and-i-loved-every-second-of-it - 5 s
Louis Dunford: “When We Were Hooligans” (2021):
Video: https://www.youtube.com/watch?v=WHtLiejt9D0
Lyrics: When We Were Hooligans: https://genius.com/Louis-dunford-when-we-were-hooligans-lyrics - 2 s
The rise of Russia’s neo-Nazi football hooligans, Simon Parkin in The Guardian, 24 April 2018 - https://www.theguardian.com/news/2018/apr/24/russia-neo-nazi-football-hooligans-world-cup 3,9ns
|
Indhold
|
Kernestof:
|
Omfang
|
Estimeret:
5,00 moduler
Dækker over:
4 moduler
|
Særlige fokuspunkter
|
|
Væsentligste arbejdsformer
|
|
Titel
12
|
Crime in Fiction/Horror Part 1
|
Indhold
|
Kernestof:
Skriftligt arbejde:
Titel |
Afleveringsdato |
Analytical Essay of fiction
|
12-09-2024
|
The Woman in Black by Susan Hill
|
07-11-2024
|
|
Omfang
|
Estimeret:
8,00 moduler
Dækker over:
10 moduler
|
Særlige fokuspunkter
|
|
Væsentligste arbejdsformer
|
|
Titel
13
|
US Politics and the General Election 2024
|
Indhold
|
Kernestof:
Skriftligt arbejde:
Titel |
Afleveringsdato |
Argumentative Essay
|
27-10-2024
|
Projektdag - Lingua Franca
|
10-11-2024
|
Analytical Essay of non-fiction
|
22-12-2024
|
Analytical Essay - genaflevering af sidste opgave
|
19-01-2025
|
|
Omfang
|
Estimeret:
8,00 moduler
Dækker over:
12 moduler
|
Særlige fokuspunkter
|
|
Væsentligste arbejdsformer
|
|
Titel
14
|
Crime in Fiction/Horror Part II
|
Indhold
|
Kernestof:
|
Omfang
|
Estimeret:
5,00 moduler
Dækker over:
6 moduler
|
Særlige fokuspunkter
|
|
Væsentligste arbejdsformer
|
|
Titel
15
|
India
|
Indhold
|
Kernestof:
-
The Royal Enfield Story | Since 1901 | Royal Enfield (1½ns)
-
How this INDIAN motorcycle company became a GLOBAL Powerhouse (4½ ns)
-
Story of the Himalayan | Royal Enfield (4ns)
-
Welcome to Mumbai, India
-
EAM Jaishankar to represent India at Donald Trump - the New Indian Express, January 2025, 1ns.docx
-
The Birth of India and Pakistan - Upfront (1).pdf (3ns)
-
India-Pakistan partition explained in 7 minutes 3 ns
-
The Return by Saadat Hasan Manto - 3,1 ns.pdf
-
India's Caste system - Bloomberg, Archana Chaudhary - 8 October 2019 - 2ns.docx
-
Slumdog Millionaire
-
Caste by Isabel Wilkerson, chapter 30 - Shedding the Sacred Thread - TEXT.docx (2,5ns)
-
The Untouchable Millionaire - 1,7ns
-
164363_primary_education_universal_2 (1_ ns).pdf
-
Dowry and dowry death by Surbhi Chaudhary, The Times of India, April 22, 2,3 ns incl worksheet.docx
-
164363_youth_unemployment_bucks_4.pdf
Supplerende stof:
|
Omfang
|
Estimeret:
20,00 moduler
Dækker over:
19 moduler
|
Særlige fokuspunkter
|
|
Væsentligste arbejdsformer
|
|
{
"S": "/lectio/1131/stamdata/stamdata_edit_student.aspx?id=666\u0026prevurl=studieplan%2fuvb_hold_off.aspx%3fholdid%3d73470143139",
"T": "/lectio/1131/stamdata/stamdata_edit_teacher.aspx?teacherid=666\u0026prevurl=studieplan%2fuvb_hold_off.aspx%3fholdid%3d73470143139",
"H": "/lectio/1131/stamdata/stamdata_edit_hold.aspx?id=666\u0026prevurl=studieplan%2fuvb_hold_off.aspx%3fholdid%3d73470143139"
}