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Business Basics
Marketing Matters
• Products, Pre- Intermediate Market Leader, David Cotton, David Falvey, Simon Kent. Unit 12, p. 112-113 and 124
• Brands, Intermediate Market Leader, David Cotton, David Falvey, Simon Kent. Unit 1, pp. 6-7, 11-12, 32
• Case Study: Hudson Corporation, Intermediate Market Leader, David Cotton, David Falvey, Simon Kent, p.12-13
• Marketing, Pre- Intermediate Market Leader, David Cotton, David Falvey, Simon Kent. Unit 8 Marketing p. 74-75 and 77
• Marketing Matters: McDonald´s in the Digital Age, Barbara Anna Søndergaard
• Selling Pre-Intermediate Market Leader, David Cotton, David Falvey, Simon Kent. Unit 3, p. 22-23
• Case Study: Dino Conti, Pre- Intermediate Market Leader, David Cotton, David Falvey, Simon Kent, p.20-22
• Writing an email
Branding and Re-Branding
• Brand Activism or Woke Washing
• Sexism and Gendered Stereotyping in Advertising
• Case: Budweiser and Adaptation of Sexist Adverts
• Femvertising and Dadvertising: how brands are selling #empowerment to women and men
• Gillette and Toxic Masculinity: “The Best Man Can Be”
• Nike: Dream Crazier and Nike Told Me to Dream Crazy, Until I Wanted a Baby
• Branding and Cultural appropriation
• Appropriating Black Lives Matter (BLM) movement: Kendall Jenner and Pepsi “Join the Conversation”
• Appropriating Indian Culture: American Indians as Trademarks
• Consuming the Exotic and Appropriating Indian Culture: Dior “Sauvage”
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