Undervisningsbeskrivelse
Stamoplysninger til brug ved prøver til gymnasiale uddannelser
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Termin(er)
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2023/24 - 2025/26
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Institution
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Z - NAB KHS
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Fag og niveau
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Engelsk A
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Lærer(e)
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Kasper Asklund, Mickey Carlsson
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Hold
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2023 1b23 EN (1b23 EN, 2b24 EN, 3b25 EN)
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Oversigt over gennemførte undervisningsforløb
Beskrivelse af de enkelte undervisningsforløb (1 skema for hvert forløb)
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Titel
1
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Grundforløb - Business introductory course
Formålet med engelsk i grundforløbet er at præsentere eleverne for, hvad engelsk på hhx er.
Forløbet har til formål at introducere eleverne til business-delen af engelsk og kommer således til at berøre forskellige aspekter af den merkantile verden.
Forløbet skal også hjælpe eleverne til at nå til en afklaring af valg af skoleform i løbet af grundforløbet.
Der lægges vægt på at introducere eleverne til, hvad der må antages at være et fremmed aspekt af engelskfaget, ligesom engelsk på gymnasieniveau og som selvstændig gymnasieelev er i fokus.
Begreber som retailing, advertising, market segmentation, franchising, marketing og business communication introduceres.
Kernestof:
A Brief History of Retail
https://www.youtube.com/watch?v=KJBbHU3D5y4
“The Retail Store of the Future”:
https://www.youtube.com/watch?v=whpT6VknpEc (2:25 minutter)
Inside Amazon Go Businesslike
3.2 Inside Amazon Go | BusinessLike – The History of Business (systime.dk)
fra BusinessLike – The History of Business, Systime ibog af Lisbeth Carlson Kjær og Pia Ballegaard Hansen, 1. udgivelsesår 2019. Read both introduction and text further down.
The Evolution of Marketing – From Trade to Tech
4.1 The Evolution Of Marketing – From Trade to Tech | BusinessLike – The History of Business (systime.dk)
fra BusinessLike – The History of Business, Systime ibog af Lisbeth Carlson Kjær og Pia Ballegaard Hansen, 1. udgivelsesår 2019
The Future of Retail: From Commerce to Community:
https://www.youtube.com/watch?v=FfRdajGlRFw
Kommunikationsmodeller:
https://apbogen.ibog.gyldendal.dk/?id=163&loopRedirect=1
In English:
https://theenglishhandbook.systime.dk/?id=155
Four Trends That Will Shape Retail In 2022, Forbes, 28 December 2021
Four Trends That Will Shape Retail In 2022 (forbes.com)
"What is advertising?" fra Company, Culture, Communication
Advertisements | Company, Culture, Communication (systime.dk) Advertisements.
"The science of persuasion" (film – 12 min.)
Advertisements: https://ccc.systime.dk/?id=p225
Coca Cola-reklamer:
- 1971: I’d Like to buy the World a Coke: https://www.youtube.com/watch?v=1VM2eLhvsSM
- 1988: Have a Coke and a Smile: https://www.youtube.com/watch?v=CD6j_7bgrtA
- 2000: A Cola is it: https://www.youtube.com/watch?v=ImZBwnxD9og
- 2000: Coca Cola Christmas Commercials: https://www.youtube.com/watch?v=xb2sDEbP2uU
- 2017 Pool boy: (302) Coca-Cola / Pool boy / Andy Fogwill - YouTube
The AIDA model and the Communication model (fra FED Engelsk, Catherine Brejnholt et. al., Systime, 2018) https://fedengelsk.systime.dk/index.php?id=144 (FED Engelsk, Systime)
Best commercial 2014: https://www.youtube.com/watch?v=K9vFWA1rnWc
Lifestyle poster or collage + Market segmentation (FED Engelsk, Systime, Marketing and Advertisement).
https://fedengelsk.systime.dk/index.php?id=119, (FED Engelsk, Systime, Company Profile).
Franchising from Company, Culture, Communication. (Text: “Who wants to be McMillionaire?”)
Business Communication: Yours Faithfully (s. 20)
Written assignment:
1 – Manuscript for speech (4 hours)
2 - Translation of business letter (2 hours)
Vi arbejder såvel induktivt som deduktivt. Arbejdsformerne veksler mellem klasse-, gruppe-, par- og individuelt arbejde, ligesom der arbejdes med både elevernes kommunikative, receptive og produktive kompetencer.
AIDA-modellen, kommunikationsmodellen og markedssegmentering introduceres som metoder.
Eleverne afleverer to skriftlige opgaver inden for emnet business communication, og det sidste modul er afsat til repetition af emner i grupper og evaluering.
Samlet 50 NS
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Indhold
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Omfang
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Estimeret:
Ikke angivet
Dækker over:
1 moduler
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Særlige fokuspunkter
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Væsentligste arbejdsformer
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Titel
2
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US culture history and society
We work with American history and culture.
We focus on key concepts and events in American history for example the first European immigrants, City Upon a Hill, The Declaration of Independence, The American Civil War.
Furthermore, the students (in groups) present new (20th/21st century) events in American history, for example The Great Depression, Pearl Harbour, The Vietnam War, The Financial Crisis, Donald Trump etc.
Materialer
Kernestof
"Immigration Diversity" in Mette Holm: "Being American" https://beingamerican.ibog.gyldendal.dk/index.php?id=175#c267 1,5 NS
"Introduction" in Mette Holm: "Being American" https://beingamerican.ibog.gyldendal.dk/?id=145 1,5 NS
"The Constitution" in David Nye "American History" https://ushistory.systime.dk/?id=141 2 NS
"The Civil War" (excert) https://www.history.com/topics/american-civil-war/american-civil-war-history 4 NS
"Basic American Values and Beliefs" in Kearny et al.: "The American Way" 7NS
Supplerende stof
Ronald Reagan: Farewell speech 1889 (excerpt) (Shinning City upon a hill).
https://www.youtube.com/watch?v=c32G868tor0 4NS
"Declaration of Independence: A Transcription" https://www.archives.gov/founding-docs/declaration-transcript 3NS
"The Real Story of Christmas " (Christmas in the USA) TV-documentary https://www.youtube.com/watch?v=_bzYiAS3Imo 10NS
Samlet 33NS
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Indhold
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Kernestof:
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Omfang
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Estimeret:
10,00 moduler
Dækker over:
10 moduler
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Særlige fokuspunkter
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Væsentligste arbejdsformer
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Titel
4
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Black America / Racial issues in the USA
Black America / Racial issues in the USA
We work with African American issues in a historical as well as a present time perspective, focusing on for example: Slavery, Segregation, The Civil Rights Movement and Black Lives Matter.
Materialer
Kernestof:
Solomon Northup: Twelve Years a Slave (excerpt), 1853. Autobiography | Black Voices. The African-American Experience from Slavery to the Fight for Social Justice (systime.dk) 3NS
Billie Holiday: Strange Fruit, 1939. Song | Black Voices. The African-American Experience from Slavery to the Fight for Social Justice (systime.dk) 2NS
“A Prom divided” In Georgia, Segregation Endures on Prom Night - The New York Times (nytimes.com) 2,5 NS
Martin Luther King: I Have a Dream speech (the speech itself) Martin Luther King's "I Have a Dream" speech (teachtnhistory.org) 6NS
Supplerende stof
Slavery | Black Voices. The African-American Experience from Slavery to the Fight for Social Justice (systime.dk) 5NS
2. Separate but Equal | Black Voices. The African-American Experience from Slavery to the Fight for Social Justice (systime.dk) 3NS
3. I Am a Man | Black Voices. The African-American Experience from Slavery to the Fight for Social Justice (systime.dk) 2,5 NS
4. Post-racist America? | Black Voices. The African-American Experience from Slavery to the Fight for Social Justice (systime.dk) 4NS
Martin Luther King Jr.: I Have a Dream | Black Voices. The African-American Experience from Slavery to the Fight for Social Justice (systime.dk) 0,5 NS
Martin Luther King: I Have a Dream speech (the speech itself, excerpt), Jeg har en drøm tale af Martin Luther King. Jr HD (undertekst) (Remastered) (youtube.com) 6NS
Mississippi Burning (DVD) 40NS
Samlet: 74,5NS
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Indhold
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Omfang
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Estimeret:
12,00 moduler
Dækker over:
14 moduler
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Særlige fokuspunkter
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Væsentligste arbejdsformer
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Titel
9
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India
We work with cultural, religious and historical aspects of the Indian society
Kernestof
"The East India Company and the British Raj", PDF, grundbogstekst, India at a Glance 3NS
"Women, Marriage, Dowry and Work" PDF, grundbogstekst, India at a Glance 3,5NS
"What is Indias Caste System?" https://www.bbc.com/news/world-asia-india-35650616 2,5 NS
"Stench of Kerosene" Short story 6 NS
"Clothes" Short story 5,5 NS
Supplerende stof
"India at a Glance, introduction" PDF, grundbogstekst, India at a Glance 2NS
"The Caste System in India" https://www.youtube.com/watch?v=P8idvu5zJ8c 5NS
Dokumnetar om modernisering af Indien https://www.youtube.com/watch?v=78btFXQDfcY 15NS
Slumdog Millionaire, 2008 (DVD)
42,5 NS
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Indhold
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Kernestof:
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Omfang
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Estimeret:
Ikke angivet
Dækker over:
18 moduler
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Særlige fokuspunkter
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Væsentligste arbejdsformer
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Titel
10
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The USA as a global super power
We work with political, cultural and linguistic aspects of globalization; especially focusing on the role of the USA.
Kernestof
”Going Global – Being Global, in World of English worldsofenglish.systime.dk 4NS
“Global English” in World of English woe.systime.dk 3NS
“Understanding Soft Power in US Foreign Policy”
Understanding Soft Power in U.S. Foreign Policy (thoughtco.com) 3,5 NS
“The USA’s International Influence” Contents - The USA's international influence - Higher Modern Studies Revision - BBC Bitesize 4NS
Global Goals for Sustainable Development, in World of English Global Goals for Sustainable Development | Worlds of English (systime.dk) 3NS
Supplerende stof
Nations, Brands and culture: 9., 9.1., 9.6. (incl subchapters) in Culture at Work
9. Nations, brands, and culture | Culture at work (systime.dk) 6NS
“Globalization” Culture at work: https://culture.systime.dk/index.php?id=143&L=1 3NS
How America became a super power https://www.youtube.com/watch?v=BShvYeyMm_Y&t=310s 5NS
INTRODUCTION TO Globalization, YouTube 5 NS
“How did the British Empir Rule the World YouTube 5NS
Antiglobalization: The Problem with Globalization - YouTube 5NS
Trump and anti-globalization: President Trump: The future does not belong to globalists - YouTube 5NS
51,5 NS
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Indhold
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Omfang
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Estimeret:
12,00 moduler
Dækker over:
4 moduler
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Særlige fokuspunkter
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Væsentligste arbejdsformer
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Titel
11
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Novel reading
We read and discuss a novel
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Indhold
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Omfang
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Estimeret:
Ikke angivet
Dækker over:
0 moduler
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Særlige fokuspunkter
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Væsentligste arbejdsformer
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Titel
12
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Apple, consumption and identity
We work with the start-up industry in Silicon Valley especially focusing on Apple.
Kernestof
”What is a start up?” article, 2022 https://www.forbes.com/sites/natalierobehmed/2013/12/16/what-is-a-startup/#187685674044 3NS
”A Place like no other” from Bifrost – A Nordic Guide to Silicon Valley, 2018. pp 8-19
https://issuu.com/denmarkinsiliconvalley/docs/playbook_final 7NS
“Steve Jobs: How a Dreamer Changed the World”, 2015 https://www.youtube.com/watch?v=5fI3zz2cp3k 20NS
“Apple Corporate Social Responsibility”, 2021 Apple Corporate Social Responsibility (CSR) - Research-Methodology 4NS
“The Dark Side of Apple”, 2022 The Dark Side of Apple (makeuseof.com) 3NS
“Apple’s creative brand position”, 2018 https://www.thebrandspecialist.com/apples-creative-brand-position/ 7NS
Supplerende stof
“Silicon Valley” (TV-series, DVD) episode 1,2 season 1. 10NS
Jobs (film, DVD) (excerpt: First 10 minutes) 3NS
“Denmark in Silicon Valley” https://siliconvalley.um.dk/ 5NS
“Consumer behaviour, identity and cultural communities”Chapters: 8 – 8.2 8. Consumer behaviour, identity and cultural communities | Culture at work (systime.dk) 6NS
68NS
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Indhold
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Omfang
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Estimeret:
Ikke angivet
Dækker over:
0 moduler
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Særlige fokuspunkter
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Væsentligste arbejdsformer
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