Holdet Høstanemone EN (2025/26) - Undervisningsbeskrivelse

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Undervisningsbeskrivelse

Stamoplysninger til brug ved prøver til gymnasiale uddannelser
Termin(er) 2025/26
Institution Z - KMS testskole
Fag og niveau Engelsk A
Lærer(e) Inge Jakobsen
Hold 2025 Høstanemone EN (Høstanemone EN)

Oversigt over gennemførte undervisningsforløb
Titel 1 Forløb#1

Beskrivelse af de enkelte undervisningsforløb (1 skema for hvert forløb)
Titel 1 Forløb#1

Grundforløb i engelsk 2025 – 14 moduler

Formål:

Grundforløbet er fælles for alle vores nye elever – temaet er Business and Culture.

Alle moduler har et indhold bestående af materialer – tasks – evt lektier til næste gang. Det er tanken, at man tilpasser sine moduler, som man har lyst til – dog skal det materiale, der ligger på modulet gennemgås af alle. Forløbet slutter af med en case, som fremlægges mundtligt for engelsklæreren. Det er tanken med casen, at man her præsenterer/hører eleven i de emner der har været gennemgået i forløbet.  

Grundforløbet bliver en del af 1. års pensum, og følger eleven – lægges ind i deres studieplan.  

Fordybelsestid: 2t Making your own commercial module 7-8

                             4t Casework module 13-14  

Modul 1: Intro + retailing  

Intro to English + intro to Retailing – two separate documents:

Glossary exercise

Find someone who....remember to print document and have a pen for this task

Get to know each other...11 questions in groups of 4  

Modul 2: Marketing and influencers  

Article: History cooperative + vocabulary

https://businesslike.systime.dk/?id=150#c530  The Evolution of Marketing



Modul 3: Advertising  

Intro- Coca Cola- slogans- Top Five Appeals used to sell a product + Coca Cola history and commercials

https://ccc.systime.dk/?id=150   

Top five appeals used to sell a product

https://ccc.systime.dk/?id=225#c699  Slogans

https://www.coca-colacompany.com/company/history/history-of-coca-cola-advertising-slogans

Modul 4: Analysing commercials  

Analysing models + group work on analysing commercials –present

https://fedengelsk.systime.dk/?id=142 Homework

https://www.youtube.com/watch?v=4e-D6DU5XXo   Watch commercial

Analyse commercials

Coca-Cola 'Together Is Beautiful' Commercial (youtube.com)

Where Everyone Plays | Coca-Cola & the Premier League (youtube.com)

Coke Zero? Great taste? Really? - YouTube

Culture in commercials

GlowAndLovely | Umpire | Radhika Madan & Amit Sharma #YehNikhaarHaiTaiyaar #GlowAndLovely (youtube.com)

For the love of tea. For the love of Tetley - YouTube  

COULD have been the GREATEST GUN commercial, except... Wait for it. (youtube.com)

Modul 5: Market segmentation  

Pre-reading task + reading text on market segmentation+ text comprehension tasks. Create lifestyle poster + present to the class

Market Segmentation | FED Engelsk. Task-based Business English (systime.dk)

Texts: Market Segmentation + The Mini Risc Model

Modul 6: Influencers on social media  

Definition and aspects of influencer marketing- Analysing a poem

What is influencer marketing? | McKinsey

2.8 Gary Turk: Look Up | From Where You Are 2. Engelsk grundbog (systime.dk) Poem

https://fromwhereyouare2.systime.dk/?id=148#c504  Analyse poem

Modul 7 + 8: Making your own commercial

Create story board and commercial- present + upload

Separate document for story board

https://theenglishhandbook.systime.dk/?id=153&L=0#c758 Characteristics of commercials

Modul 9: Culture

Picture description + cultural awareness + stereotypes

https://interculturalencounters.systime.dk/?id=137 Cultural awareness

https://worldsofenglish.systime.dk/?id=306#c2824 TED talks

Modul 10 – 12: case work – study groups

Carlsberg + Planning your own advertising campaign

Evt Carlsberg case advertising– CCC bogen- export to US/UK/India

Carlsberg - The Danish Way Mads Mikkelsen (youtube.com) Video

Cases: Advertising | CCC – Company, Culture and Communication (systime.dk) Advertising campaign


Modul 13 – 14: Presentation of case work  

Present to your teacher/ and class- upload the case on Lectio

(4 ft)

15 min pr group – make your own plan for the class

Instructions in how to make a good presentation eg cue cards, the proper use of pp etc



Indhold
Kernestof:
Omfang Estimeret: 14,00 moduler
Dækker over: 14 moduler
Særlige fokuspunkter
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