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Titel
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Company Profile: Disney
Primary focus:
Examining the company 'the Walt Disney Company' (Disney) through a 'company profile', where we look at the political & cultural aspects, financial circumstances, and evolving characteristics of Disney produced movies.
During this topic we have examined the evolution of the Disney from its very beginning, connecting the ideas behind 'Disney World' to the values and ideologies of our previously discussed topic "The American Dream and Patriotism". Here we also examined the traits of 'Classic Disney' with focus on their first ever feature film: Snow White, 1937.
We have examined the financial aspects of Disney as a company - This included an insight into their marketing strategies, big financial descisions and how it might reflect contemporary artistic descisions 'on screen'.
In contrast to 'Classic Disney', we have examined how contemporary Disney movies take a different stance on topics of feminism, inclusiveness and body ideals, where the movie 'Moana'/'Vaiana' was our main point of analysis.
Furthermore, this topic included an assignment with focus on the genre analytical essay - non-fiction: Here we analyzed the way in which argumentation was used in the article "Disney Princesses do change girls - and boys, too" by KJ Dell'Antonia.
Kernestof:
MsMojo “The Fascinating True Story of Walt Disney”, YouTube, December 25, 2019.
Bemis, Bethanee: “How Disney Came to define what constitutes the American Experience”. Smithsonian Magazine, 2017.
Clements, R., Musker, J., Williams, C., & Hall, D. (2016). “Moana”. Walt Disney Studios Motion Pictures.
Wasko, Janet: “Understanding Disney: The Manufacture of Fantasy.” John Wiley & sons, 2020.
Wasko, Janet: “Understanding Disney”, Polity, 2001.
Disney, Walt: “Snow White”. Walt Disney Company, 1937.
Garahan, Mathew: “Disney: Let it grow”. Financial Times, 2015.
Barnes, Brooks: “For Disney’s Iger, a bold move that will define his legacy”. New York Times, 2017.
Brook, Tom: “The controversy behind Disney’s groundbreaking new princess”. BBC Culture 2016
Dell'Antonia, KJ. "Disney Princesses Do Change Girls - And Boys, Too". The New York Times, June 17 2016. https://archive.nytimes.com/well.blogs.nytimes.com/2016/06/27/disney-princesses-do-change-girls-and-boys-too/
Thetab.com. "The problem with happily ever after". June 28, 2016.https://thetab.com/us/2016/06/28/problem-happily-ever-26588
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