|
Titel
6
|
Branding
Formål: Forløbet fokuserer på business-vinklen i faget og lægger op til tværfaglige elementer og diskussioner i forhold til faget afsætning. Formålet er, at eleverne får mulighed for at fordybe sig i et andet fagligt ordforråd, analysere etiske og moralske aspekter ved marketing samt blive inspireret til sop emner.
Kernestof:
"No Logo" af Naomi Klein, From Where You Are, Systime.
"Brandwashed" af Martin Lindstrøm:Excerpt the Introduction
"The Rise of the Supreme": youtube video
"How Supreme went from a small NYC skateboard shop to a $1 billion global phenomenon": CNBC, 10/10 2019
"Reasons to Escape Excess Consumerism and How to Do It": af Joshua Becker, Forbes, Apr 30, 2020
"Finally Brand Activism": Philip Kotler og Christian Sarkar, The Marketing Journal, January 9, 2017
"Greenwashing": Weekly Economics Podcast: www.economics.org, 2. juli 2021
"Woke washing? How brands like Gillette turn profits by creating a conscience": Nosheen Iqbal, The Guardian, 19. januar, 2019
"Nike's controversial Colin Kaepernick ad campaign its most divisive yet". Martha Kelner, The Guardian 2018
"Dream Crazy" Nike advertisement, Youtube
"Pepsi Pulls Ad Accused of Trivializing Black Lives Matter" Daniel Victor, New York Times 2017
"Live bolder, live louder" Pepsi advertisement, Youtube
"#CreateCourage - Rogue One: A Star Wars Story" ad - Globe Telecom, Youtube
"#LikeAGirl" ad - Always, Youtube
"Thanks dad" ad - Robinsons, Youtube
Nestlé - Case Study:
"How Nestlé makes millions bottling free water": youtube
"Nestlé's Water Controversy, Explained": Hope NGO, 27. dec, 2021 fra www.mashed.com
"How does Nestlé bottle water sustainably?" www.nestle.com
"Helping to create a positive water impact through our Nestlé Waters Pledge".; www.nestle.com
"Bottled water should be a luxury, not a necessity", John Gapper, 19, marts 2021, www.ft.com.
Supplerende materiale:
- The Founder - Spillefilm om McDonald's
Ted talk_ less stuff is more happiness by Graham Hill
-Storytelling videos af Under Armour: youtube:
Rule Yourself, I Will What I Want samt The Only Way Through
-Gillette ad 1989 The Best a man can get
-Gillette ad 2019 The Best a man can be.
|